@benefitcosmetics

10M

0.2%

Laughter is the best cosmetic 💖💋 Feather those brows with the NEW Fluff Up Brow Wax 🦩 SHOP NOW 👇

Posts

Dec 20

13K

427K

4.42%

Sep 1

162K

1.72%

Oct 20

8.6K

159K

1.68%

Dec 21

2.9K

123K

1.26%

Dec 19

6.9K

103K

1.1%

Sep 22

2.6K

92K

0.95%

Nov 4

3.1K

89K

0.93%

Jan 5

1.5K

85K

0.87%

Jan 3

78K

0.82%

Sep 9

13K

68K

0.81%

@zoevacosmetics

1.4M

0.55%

We at #ZOEVA are committed to empower your unique & individual beauty. Proudly female founded by @zoeboikou WEAR THE LOVE 💗 🤳🏼#ShareTheLove

Posts

Jan 5

1.3K

66K

4.76%

Jan 2

2.6K

61K

4.53%

Aug 11

728

37K

2.63%

Aug 28

767

37K

2.62%

Sep 15

2.9K

32K

2.62%

Sep 17

966

20K

1.5%

Aug 16

662

21K

1.5%

Aug 19

687

19K

1.35%

Jan 2

451

13K

0.95%

Sep 14

430

13K

0.93%

@makeuprevolution

3.5M

0.76%

YOU are the Revolution 🙌🏿🙌🏽🙌🏼 100% Cruelty Free 🐰 Get featured using #MyRev or tag us Up to 50% Winter Sale now ON! ❄️⬇️

Posts

Nov 1

21K

292K

9.01%

Aug 23

6.1K

163K

4.91%

Jan 15

16K

122K

3.93%

Nov 15

9.5K

113K

3.56%

Nov 2

14K

108K

3.52%

Aug 24

13K

106K

3.47%

Oct 4

10K

106K

3.38%

Dec 16

15K

101K

3.31%

Oct 5

12K

88K

2.96%

Sep 21

15K

85K

2.91%

@essence_cosmetics

2.8M

2.14%

🐰 NO animal testing 🇺🇦 We support Ukraine! For more info please check https://cosnova.com/en/ukraine Tag us @essence_cosmetics

Posts

Jan 5

27K

469K

18%

Oct 23

16K

321K

12.6%

Aug 23

18K

291K

11.9%

Sep 3

15K

274K

11.1%

Aug 19

9.1K

268K

10.6%

Aug 15

237K

9.39%

Dec 9

13K

205K

8.01%

Nov 23

11K

197K

7.67%

Jul 30

7.1K

182K

7.3%

Dec 5

15K

181K

7.2%

@nivea

252K

31.6%

🧖‍♀️ Giving you healthy, beautiful skin since 1890. 💙 Show us #HowDoYouNIVEA to be featured on our channel!!

Posts

Sep 16

189

332K

166%

Aug 16

207

268K

144%

Aug 29

437

259K

133%

Aug 4

407

244K

132%

Sep 2

318

240K

124%

Aug 10

380

205K

111%

Aug 12

738

203K

110%

Oct 7

333

194K

96.9%

Oct 5

304

176K

88%

Oct 10

395

165K

82.7%

@lorealusa

142K

0.8%

Headquartered in NYC and LA, L’Oréal USA is the largest subsidiary of @lorealgroupe, the global leader in beauty. #BeautyThatMoves

Posts

Jan 4

985

15K

10.9%

Jul 29

718

13K

9.88%

Dec 19

1.2K

6.8K

5.59%

Sep 13

709

5.3K

4.31%

Jan 6

375

4.2K

3.23%

Aug 3

206

3.6K

2.73%

Jun 30

253

2.8K

2.21%

Jun 23

229

2.8K

2.14%

Jul 27

351

2.6K

2.1%

Aug 24

2.6K

1.93%

@makeupbymario

14M

0.54%

Makeup Artist & Founder, CEO #MakeupByMario Introducing my NEW SuperSatinTM Lipstick🗽💄

Posts

Oct 31

144K

1.1M

10.3%

Apr 11

44K

1.1M

8.74%

Sep 14

75K

927K

8.7%

Mar 22

27K

8.44%

Mar 12

14K

8.25%

Dec 29

60K

920K

8.1%

Mar 10

25K

949K

7.82%

Mar 14

18K

950K

7.7%

Sep 2

43K

821K

7.57%

Mar 26

25K

917K

7.49%

@jamescharles

21M

0.37%

Blend, but don’t blend in. 🎨💞 @painted.co

Posts

Apr 17

410K

7.2M

34.7%

Oct 21

453K

6.6M

31.1%

Oct 16

418K

4.8M

23%

Jan 29

378K

4.7M

22.8%

May 4

259K

4.6M

22.3%

Oct 29

293K

4.7M

22%

Oct 31

338K

4.4M

21.3%

Nov 13

188K

4.6M

21.2%

Dec 4

346K

3.7M

17.9%

Dec 2

237K

3.5M

16.8%

@charlottetilbury

5.4M

1.43%

Makeup Artist 💄 Founder, Chairman, Pres. & CCO 💫 Mother of 2 ❤️ Follow @charlottetilburyskincare NOW! 🧬 @womenforwomenuk @princestrust Ambassador 💗

Posts

Jun 8

59K

824K

17.5%

Aug 2

38K

634K

13.2%

Aug 23

20K

527K

10.8%

Oct 16

16K

531K

10.5%

Aug 8

24K

443K

9.18%

Oct 17

20K

376K

7.61%

Jul 31

18K

331K

6.88%

Dec 31

22K

313K

6.28%

Dec 16

27K

303K

6.2%

Nov 16

18K

263K

5.35%

@mikaylajmakeup

3.5M

0.51%

Makeup Artist Masshole Wife Dog Mom 27 Founder @povbeauty Business: [email protected]

Posts

Feb 14

452K

55.8%

Jan 6

463K

43.8%

Dec 1

679K

42.7%

Dec 19

111K

42.5%

Jul 2

1.1M

42%

Jun 23

128K

756K

37.7%

Feb 3

672K

37.4%

Jun 22

77K

726K

34.9%

Dec 1

504K

33.7%

Nov 5

518K

32.2%

@dragunbeauty

651K

1.42%

Trans-Owned We create transformational makeup that celebrates people of all ages, races, sizes, genders + identities.

Posts

Aug 15

18K

87K

15.5%

Oct 15

5.6K

45K

7.67%

Jul 30

9.5K

36K

6.73%

Jul 14

1.6K

41K

6.2%

Aug 20

2.6K

25K

4.16%

Aug 9

7.2K

21K

4.1%

Sep 6

2.8K

23K

3.83%

Oct 8

3.8K

21K

3.66%

Jul 17

5.6K

13K

2.69%

Sep 14

2.2K

14K

2.47%

@marcjacobs

12M

0.62%

Posts

Aug 4

193K

2.4M

23%

Jul 12

53K

1.7M

15.3%

Sep 4

50K

988K

9.2%

Jul 18

11K

161K

1.54%

Jun 29

6.4K

87K

0.84%

Aug 22

7.5K

85K

0.82%

Nov 1

3.9K

50K

0.47%

Jun 29

3.7K

42K

0.4%

Sep 15

38K

0.34%

Dec 30

4.8K

34K

0.34%

@nikitadragun

8.9M

8.65%

Mother of Draguns

Posts

Nov 1

499K

3.8M

48.2%

Jun 13

726K

3.3M

44.5%

Oct 6

411K

2.3M

30.5%

Oct 30

352K

2.2M

28.4%

Aug 6

291K

1.7M

22.3%

Nov 6

137K

1.6M

20%

Sep 15

314K

1.4M

18.5%

Oct 28

319K

1.3M

17.9%

Jul 22

188K

1.3M

16.3%

Jul 8

236K

1.1M

15%

@hudabeautyshop

0.71%

🌍 Your global beauty destination 🛍 Shop @hudabeauty, @kayali, @wishfulskin 🐾 Tested on @Huda, never on animals 👑 Shop Vanilla Royale 👑

Posts

Oct 2

27K

358K

5.52%

Nov 30

13K

366K

5.41%

Jul 15

9.5K

249K

3.7%

Oct 3

29K

206K

3.58%

Oct 2

17K

223K

3.43%

Oct 5

14K

199K

3.05%

Nov 15

5.6K

184K

2.71%

Oct 3

16K

160K

2.52%

Oct 18

14K

152K

2.37%

Nov 18

10K

146K

2.25%

@maccosmetics

25M

0.41%

All Ages. All Races. All Genders.

Posts

Aug 11

57K

4.43%

Jul 19

47K

835K

3.59%

Aug 24

21K

735K

3.08%

Nov 16

46K

643K

2.81%

Oct 6

41K

642K

2.78%

Nov 16

21K

623K

2.63%

Nov 2

46K

564K

2.49%

Aug 4

14K

562K

2.35%

Jan 16

23K

550K

2.33%

Nov 17

31K

456K

1.99%

@physiciansformula

817K

0.33%

Free from bad. Stand for good Clean, cruelty-free & hypoallergenic beauty Share your looks & tag us #PhysiciansFormula SHOP:

Posts

Dec 28

46K

6.19%

Jan 12

2.2K

40K

5.17%

Jul 20

741

23K

2.96%

Dec 27

1.5K

18K

2.42%

Oct 13

16K

2.21%

Aug 16

1.1K

9.8K

1.35%

Dec 14

1.2K

9.4K

1.31%

Dec 28

595

9.8K

1.27%

Sep 21

1.1K

8.5K

1.17%

Dec 30

696

7.6K

1.02%

@onesize

248K

2.68%

⭐️ Founded by @patrickstarrr⁣ 💄 MAKEUP IS A ONE/SIZE FITS ALL. ⁣ 🖤 Only at @sephora & onesizebeauty.com ⁣ ❤️ ⁣Cruelty-free 📸 #onesizebeauty

Posts

Sep 30

10K

79K

38.9%

Nov 2

4.7K

54K

24.1%

Sep 7

6.2K

40K

19.8%

Aug 23

1.8K

35K

15.9%

Sep 19

32K

15.7%

Sep 5

2.7K

34K

15.7%

Sep 6

3.8K

32K

15.2%

Sep 7

27K

13.3%

Jan 12

1.9K

29K

12.5%

Jul 8

967

21K

9.46%

@baddieblashes

302K

1.49%

Shop the official BADDIE B Holiday Bundles 🎁

Posts

Jul 22

7.6K

134K

45.7%

Sep 19

1.7K

87K

28.7%

Sep 3

3.6K

33K

11.7%

Jul 26

551

32K

10.5%

Aug 31

2.2K

30K

10.3%

Dec 9

1.1K

19K

6.54%

Dec 13

2.2K

17K

6.43%

Sep 10

1.2K

18K

6.31%

Aug 7

1.4K

9.9K

3.63%

Jan 2

442

2.78%

@itcosmetics

1.9M

0.43%

✨Skin-loving products that deliver REAL results & the confidence to be your most beautiful YOU. 📸Do you believe IT? Show us by using #itcosmetics

Posts

Jul 28

3.5K

70K

3.96%

Jan 2

3.4K

59K

3.36%

Oct 21

1.2K

52K

2.88%

Sep 4

1.7K

50K

2.78%

Jul 27

2.3K

37K

2.14%

Nov 18

927

38K

2.09%

Jan 2

1.3K

34K

1.88%

Jul 26

1.1K

28K

1.55%

Nov 16

914

27K

1.5%

Dec 5

1.3K

24K

1.36%

@lillylashes

2.6M

0.17%

✨The World's Most Glamorous Lashes✨ 👑 Founded by @LillyGhalichi 💖 #YesLillyLashes to be Featured! ✈️ Fast World-Wide Shipping Click Here To Shop:

Posts

Oct 20

5.5K

92K

3.8%

Aug 12

63K

2.58%

Oct 27

41K

1.77%

Oct 17

2.1K

40K

1.63%

Aug 13

2.1K

32K

1.33%

Oct 18

2.7K

22K

0.98%

Jan 1

19K

0.75%

Sep 15

662

18K

0.74%

Jan 15

641

18K

0.72%

Jul 19

810

17K

0.7%

@velourbeautyofficial

429K

0.17%

Lashes should be EFFORTLESS! 🌱100% vegan & cruelty free 🐇 💕 #VelourBeauty #VelourMagnetic Shop Velour here!👇

Posts

Jul 10

352

14K

3.42%

Jul 13

161

9.8K

2.3%

Dec 22

4.2K

Nov 11

103

3.6K

0.86%

Nov 28

107

2.7K

0.65%

Oct 13

353

2.3K

0.65%

Aug 12

188

2.4K

0.6%

Oct 11

842

0.56%

Dec 22

2.3K

0.55%

Nov 16

2.2K

0.53%

@sephora

21M

0.45%

We Belong to Something Beautiful Shop our posts:

Posts

Jul 18

28K

1.1M

5.26%

Feb 3

11K

988K

4.71%

Jan 28

12K

923K

4.41%

Feb 1

6.6K

703K

3.35%

Oct 17

21K

677K

3.31%

Jul 19

24K

616K

3.04%

Feb 4

6.5K

553K

2.64%

Sep 4

25K

525K

2.61%

Sep 29

43K

464K

2.41%

Jan 25

8.6K

386K

1.86%

@colourpopcosmetics

10M

1.15%

🏡 LA 🐶 Award-winning & cruelty free beauty 👯‍♀️ Sister brands: @fourthraybeauty @solbody

Posts

Sep 19

226K

1.5M

16.9%

Jul 18

90K

1.1M

11.9%

Jul 19

50K

1.1M

11.7%

Aug 12

38K

949K

9.72%

Jul 27

32K

840K

8.58%

Jan 2

101K

660K

7.55%

Aug 28

23K

721K

7.36%

Sep 26

38K

676K

7.03%

Aug 21

49K

645K

6.86%

Aug 9

42K

399K

4.35%

@strangerthingstv

22M

12.2%

happy holidays, nerds

Posts

Jul 1

2.6M

13M

73.1%

Jun 21

2.7M

12M

66.5%

Sep 24

1.3M

23.6%

Aug 5

1.1M

3.1M

19.7%

Sep 1

3.1M

18.4%

Jul 16

971K

2.5M

16.4%

Nov 5

643K

2.8M

15.5%

Nov 6

892K

2.4M

14.6%

Aug 14

743K

2.2M

13.9%

Jul 18

655K

2.2M

13.1%

@rarebeauty

3.7M

2.68%

Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @SpaceNK

Posts

Oct 31

135K

661K

22.8%

Oct 20

94K

364K

13.2%

Oct 18

58K

393K

13%

Jul 9

74K

350K

12.9%

Jul 10

41K

324K

11.1%

Dec 30

30K

298K

9.06%

Jan 14

44K

279K

8.77%

Jan 17

48K

265K

8.51%

Nov 28

40K

255K

8.34%

Jan 12

41K

254K

8.02%

@tartecosmetics

10M

0.43%

high-performance natural beauty💜 something GLOWY is coming! join the maracuja juicy glow foundation waitlist👇✨

Posts

Aug 3

18K

501K

5.16%

Nov 18

12K

466K

4.76%

Sep 6

11K

383K

3.93%

Jan 16

375K

3.82%

Jan 2

5.2K

313K

3.17%

Jan 3

6.9K

283K

2.89%

Aug 4

8.5K

248K

2.55%

Nov 4

15K

204K

2.17%

Aug 25

185K

1.92%

Aug 2

8.8K

181K

1.9%

@lashyoustudio

Posts

@glowrecipe

1.1M

2.53%

Fruit-forward. Clinically effective. Glowing skin. Cruelty free + Carbon Neutral 🍉🥑🍓🫐 @ Sephora US, CA, UK, SEA + ME, Cult Beauty, Mecca, Douglas

Posts

Jan 14

18K

180K

18.1%

Nov 10

10K

148K

14.5%

Aug 3

18K

101K

12.4%

Jul 29

7.1K

109K

10.9%

Jul 31

11K

98K

10.2%

Sep 24

6.2K

95K

9.31%

Nov 30

4.5K

87K

8.41%

Sep 21

4.9K

76K

7.51%

Sep 28

5.3K

73K

7.25%

Oct 28

4.7K

71K

6.94%

@bhcosmetics

3.8M

0.14%

☀️ Born & raised in LA 🐰 100% cruelty-free + hundreds of 🌱 vegan options 💋 Tag us to be featured #bhcosmetics

Posts

Aug 14

5.7K

108K

Jan 8

51K

1.42%

Oct 9

2.4K

42K

1.18%

Jan 7

937

40K

1.09%

Dec 15

2.9K

31K

0.94%

Dec 18

1.5K

29K

0.81%

Oct 24

30K

0.8%

Dec 21

2.2K

20K

0.59%

Oct 12

2.1K

18K

0.52%

Aug 23

1.2K

17K

0.48%

@milk

928K

0.18%

Milk is built to enable creative expression and collaboration.

Posts

Oct 11

23K

2.48%

Dec 27

4.6K

0.5%

Oct 6

4.4K

0.48%

Oct 21

4.1K

0.44%

Sep 16

2.7K

0.3%

Aug 4

2.3K

0.25%

Aug 8

2.2K

0.24%

Jul 13

0.22%

Aug 29

1.7K

0.18%

Dec 21

1.6K

0.17%

@elfcosmetics

6.2M

0.56%

Welcome to the beauty-verse: where every EYE👁 LIP👄 FACE😍 and SKIN CONCERN💧 can own it! 🐰🐰Cruelty Free + Vegan + Clean + Fair Trade Certified 👏

Posts

Sep 21

35K

406K

7.15%

Dec 21

29K

270K

4.81%

Jan 19

21K

223K

3.93%

Dec 19

24K

199K

3.6%

Nov 4

16K

181K

3.18%

Aug 3

13K

156K

2.75%

Jul 19

13K

145K

2.58%

Aug 25

12K

144K

2.54%

Dec 20

12K

135K

2.41%

Aug 26

11K

122K

2.16%

@ionicosmetics_

40K

12.3%

High-end, Quality Lashes & Cosmetics without breaking the bank! 💕 Handmade 🐰 100% Cruelty Free 🌱 Vegan tag #ionilashes to be featured!

Posts

Jun 30

14K

51.4%

Jan 7

3.5K

14K

44.7%

Dec 22

2.9K

14K

44.7%

Aug 30

2.1K

12K

40.4%

Dec 20

2.5K

13K

39%

May 4

971

11K

36.3%

Aug 29

2.5K

9.5K

34.3%

Jan 12

2.2K

11K

33.2%

Dec 23

1.5K

9.7K

28.7%

Dec 21

8.7K

27.4%

@katebushmusic

196K

73.4%

Posts

Jun 9

128K

958K

581%

Jun 12

55K

391K

239%

Jun 17

47K

26%

May 20

22K

12.6%

Mar 8

8.8K

4.79%

Mar 4

6.3K

3.4%

Feb 22

5.3K

2.89%

Feb 25

5.1K

2.73%

Mar 1

2.72%

Dec 9

3.3K

1.77%

@marcjacobsbeauty

3.8M

0.03%

Luxury every day. For all the roles you play. Cruelty-Free, @NevilleJacobs-Approved. #MarcJacobsBeauty

Posts

Feb 8

1.8K

0.05%

Nov 10

1.6K

0.04%

Nov 5

1.4K

0.04%

Dec 15

1.3K

0.03%

Jan 14

1.3K

0.03%

Dec 3

1.2K

0.03%

Jan 28

951

0.03%

Jan 3

963

0.03%

Dec 30

942

0.02%

Dec 29

893

0.02%

@morphebrushes

10M

0.96%

MAKEUP FOR THE CREATORS 🎨 Available at Morphe, @ultabeauty and select additional retailers. #MorpheBabe

Posts

Oct 4

41K

10.1%

Aug 14

68K

849K

8.73%

Oct 29

57K

709K

7.3%

Aug 12

27K

689K

6.77%

Aug 22

25K

621K

6.13%

Jul 27

47K

524K

5.4%

Sep 26

61K

468K

5.05%

Jan 15

39K

431K

4.51%

Jan 17

34K

412K

4.29%

Jul 21

28K

384K

3.89%

@urbandecaycosmetics

11M

0.16%

💜 Be Fearless 🐰 Cool Not Cruel 👀 We just got REAL 👇🏻

Posts

Oct 4

734

325K

3.04%

Jan 7

3.3K

190K

1.82%

Aug 15

13K

175K

1.75%

Jul 14

5.7K

175K

1.68%

Oct 5

12K

137K

1.38%

Jan 5

2.9K

108K

1.03%

Oct 22

100K

0.98%

Jan 6

2.4K

74K

0.72%

Dec 16

2.6K

61K

0.6%

Jan 8

1.9K

54K

0.53%

@iheartrevolution

499K

1.38%

💖Making the ordinary extraordinary 🍒Collectable & fun beauty 🐰Forever cruelty-free 🍑Shop NEW & cult classics👇🏽

Posts

Oct 20

6.2K

29K

7.18%

Aug 5

4.4K

27K

6.57%

Oct 21

4.8K

18K

5.71%

Oct 21

4.1K

18K

4.62%

Aug 6

2.3K

16K

3.75%

Oct 22

2.2K

14K

3.26%

Oct 20

2.9K

13K

3.16%

Jan 9

2.6K

12K

2.99%

Sep 14

2.3K

12K

2.86%

Jan 9

12K

2.82%

@toofaced

13M

0.2%

We're a serious makeup brand that knows how to have fun💕 Too Faced is a cruelty-free brand, always has been, always will be. 🐶

Posts

Aug 14

21K

663K

5.32%

Jul 15

9.7K

238K

1.92%

Oct 5

5.1K

138K

1.12%

Jul 17

131K

1.07%

Jan 2

15K

111K

0.98%

Jan 15

10K

110K

0.94%

Aug 23

5.4K

96K

0.79%

Nov 16

91K

0.76%

Sep 7

5.4K

90K

0.74%

Sep 8

2.5K

71K

0.57%

@lorealparis

10M

0.28%

Because we are all worth it. Show us your worth with #LOrealParisFamily #ForBeautyWithoutAnimalTesting Stand Up against street harassment #WeStandUP

Posts

Jan 2

71K

1.8M

18.9%

Jan 3

18K

432K

4.47%

Jul 17

5.4K

206K

2.16%

Aug 2

125K

1.3%

Jan 4

6.4K

114K

1.19%

Sep 21

3.9K

110K

1.15%

Aug 3

4.2K

92K

0.99%

Aug 24

2.8K

93K

0.97%

Aug 24

5.4K

86K

0.93%

Jan 18

2.6K

90K

0.92%

@makeupbyariel

2.7M

0.34%

🎨👨🏻‍🎨 Los Angeles 🌴☀️ Represented by PRTNRS For Bookings Email: [email protected]

Posts

Oct 2

114K

2.5M

96.5%

Nov 13

53K

897K

34.8%

Nov 11

53K

771K

30.2%

Nov 28

23K

667K

25.5%

Sep 28

553K

20.6%

Jul 6

73K

451K

19.7%

Nov 8

28K

475K

18.4%

Sep 29

65K

338K

15.1%

Oct 8

20K

303K

12.1%

Sep 29

39K

273K

11.6%

@coverfx

1.1M

0.31%

Customize, Don’t Compromise High performance meets clean ingredients 🍃 Vegan & Cruelty-Free 🐰

Posts

Dec 26

2.5K

116K

10.7%

Jul 29

2.5K

44K

4.15%

Aug 12

430

6.8K

0.64%

Jul 25

229

6.1K

0.56%

Jul 5

375

5.6K

0.53%

Nov 25

452

5.3K

0.52%

Oct 5

262

4.9K

0.46%

Oct 14

281

4.6K

0.43%

Sep 23

136

3.6K

0.33%

Nov 18

120

3.3K

0.31%

@juviasplace

2.8M

1.7%

Beautifully Made! Cruelty Free, Paraben Free. Skincare Brand @juviasskin Shop Juvia's Place Email us for order inquiries

Posts

Sep 5

29K

245K

9.88%

Sep 25

24K

229K

9.12%

Jan 9

30K

220K

8.93%

Nov 3

20K

217K

8.48%

Dec 20

15K

218K

8.31%

Oct 8

14K

169K

6.61%

Jul 18

7.6K

163K

6.12%

Jan 10

13K

125K

4.94%

Nov 29

16K

121K

4.89%

Aug 20

9.4K

126K

4.86%

@lancomeofficial

6.1M

0.78%

Let’s cultivate Happiness Together. Bringing you products, services, tips & inspiration with care. For positive beauty to make everyone blossom.

Posts

Oct 9

130K

693K

13.6%

Sep 4

13K

401K

6.94%

Nov 5

22K

329K

5.8%

Aug 9

2.5K

301K

5.09%

Jul 16

7.2K

233K

4.03%

Jul 14

15K

225K

4.02%

Dec 6

25K

217K

3.98%

Jan 5

13K

225K

3.9%

Aug 15

12K

181K

3.24%

Nov 3

6.5K

150K

2.59%

@nyxcosmetics

15M

0.47%

Proud artistry for all 💄 With love from LA 🌴 Always cruelty-free 🐰 SHOP #nyxcosmetics23drop 😎👇🏽

Posts

Aug 24

28K

1.1M

7.43%

Nov 15

22K

925K

6.48%

Jan 15

25K

834K

5.9%

Oct 18

20K

572K

4.05%

Oct 31

25K

549K

3.93%

Oct 5

13K

446K

3.15%

Oct 18

22K

377K

2.74%

Jan 15

15K

353K

2.52%

Dec 31

15K

339K

2.43%

Nov 16

13K

298K

2.13%

@maybelline

12M

0.68%

If you or someone you know is experiencing anxiety or depression text Together to 741741 to be connected to a crisis counselor

Posts

Dec 20

83K

1.5M

13.6%

Jul 14

56K

1.2M

10.7%

Nov 4

20K

575K

5.15%

Oct 21

22K

469K

4.25%

Sep 20

16K

361K

3.27%

Jan 3

12K

367K

3.27%

Sep 22

14K

331K

Jan 18

12K

325K

2.91%

Nov 20

16K

271K

2.48%

Jan 5

11K

271K

2.44%

@hudabeauty

52M

1.82%

Makeup Artist & Blogger @huda Founder of @wishfulskin Products tested on huda, NOT animals

Posts

Dec 18

132K

6.1M

12%

Oct 7

191K

8.22%

Sep 10

156K

3.8M

7.75%

Nov 18

138K

3.3M

6.71%

Aug 27

131K

3.2M

6.67%

Jul 16

72K

6.14%

Jul 15

77K

2.9M

5.89%

Oct 19

51K

2.7M

5.29%

Dec 23

93K

2.6M

5.14%

Oct 15

54K

2.5M

5.02%

@fentybeauty

12M

1.76%

Available online & worldwide at Sephora, Ulta Beauty, Harvey Nichols, Boots & select Asia duty free shops 🖤 Tag us #FENTYBEAUTY #crueltyfree

Posts

Jun 4

687K

6.1M

57.9%

Oct 19

392K

2.4M

23.7%

Oct 4

286K

1.4M

14.1%

Oct 4

168K

1.5M

14.1%

Jul 1

135K

925K

9.06%

Sep 6

123K

724K

7.23%

Sep 5

100K

690K

6.74%

Aug 11

31K

583K

5.24%

Dec 1

38K

557K

5.03%

Aug 4

67K

517K

4.99%

@anastasiabeverlyhills

19M

0.86%

# 1 in Brows in the U.S. 🏆 #ABHBROWS ✨NEW NUDES 🫦 SHOP NOW ⬇️

Posts

Aug 23

49K

1.9M

9.87%

Jul 11

43K

1.4M

7.7%

Jul 15

129K

1.3M

7.48%

Sep 5

70K

1.3M

7.08%

Sep 19

43K

1.3M

6.83%

Dec 18

40K

1.2M

6.45%

Sep 18

73K

5.57%

Aug 19

25K

982K

5.21%

Nov 5

34K

719K

3.92%