Gloss like a boss. 💥 Hair gloss is a demipermanent dye that helps neutralize hair, restoring its natural shine and balance. Today, August 3rd, @redken is establishing its first annual National Hair Gloss Day to share the benefits of their Shades EQ Hair Gloss. As the gloss of choice for over 400,000 professional stylists, the process takes just 20 minutes and leaves hair shiny, conditioned and healthy. #RedkenHairGlossDay