@benefitcosmetics

10M

0.2%

Laughter is the best cosmetic 💖💋 Feather those brows with the NEW Fluff Up Brow Wax 🦩 SHOP NOW 👇

Posts

Dec 20

13K

427K

4.42%

Sep 1

162K

1.72%

Oct 20

8.6K

159K

1.68%

Dec 21

2.9K

123K

1.26%

Dec 19

6.9K

103K

1.1%

Sep 22

2.6K

92K

0.95%

Nov 4

3.1K

89K

0.93%

Jan 5

1.5K

85K

0.87%

Jan 3

78K

0.82%

Sep 9

13K

68K

0.81%

@clecosmetics

31K

0.89%

[klā] Minimalist cosmetics using non-toxic ingredients that are gentle on the skin, enhance your natural beauty.

Posts

Jan 6

1.5K

5.2%

Jul 14

1.3K

4.56%

Oct 2

135

1.2K

4.44%

Jan 5

1.2K

4.35%

Jan 7

1.1K

3.77%

Jan 11

874

3.02%

Dec 17

752

2.58%

Oct 15

610

2.16%

Oct 19

331

1.24%

Dec 27

336

1.18%

@glossierbrown

Posts

@lunartideshair

213K

4.94%

🌙 Seattle based hair color 🌙 Over 50 unique shades 🌙 Vegan and Cruelty-free🐰 🌙 Non-damaging

Posts

Nov 23

10K

69K

37.7%

Jan 1

5.6K

65K

33.1%

Oct 16

4.3K

53K

27.4%

Nov 5

5.3K

40K

21.4%

Sep 1

7.9K

34K

20.4%

Sep 22

4.8K

36K

19.7%

Aug 26

4.4K

36K

19.7%

Jan 10

4.2K

32K

16.9%

Dec 12

5.4K

30K

16.5%

Aug 21

4.6K

28K

15.8%

@trixiecosmetics

348K

8.63%

💖Pro-formulas in toy packaging 🐰Tested on drag queens, not animals 🍯Partner of @the_bee_conservancy ✉️questions/help: [email protected]

Posts

Dec 25

96K

403K

144%

Sep 16

23K

244K

77.4%

Dec 22

25K

185K

60.2%

Dec 19

19K

142K

46.2%

Oct 6

124K

35.8%

Dec 20

5.5K

117K

35.2%

Dec 23

17K

100K

33.7%

Jan 6

14K

87K

28.9%

Nov 9

14K

83K

27.9%

Jan 9

11K

84K

27.3%

@beautybakeriemakeup

1.1M

0.8%

🥇 Award Winning Brand 🌍 Nearly 2000+ stores globally. 🛍 Shop at @ultabeauty @target @cvspharmacy stores, @amazon and more!

Posts

Jul 10

5.4K

61K

5.69%

Sep 29

3.3K

56K

5.13%

Sep 15

1.2K

51K

4.52%

Nov 29

2.7K

38K

3.53%

Sep 23

3.8K

35K

3.37%

Sep 21

2.5K

32K

2.96%

Sep 19

32K

2.91%

Dec 11

2.3K

27K

2.59%

Jan 2

924

28K

2.54%

Nov 27

1.4K

28K

2.53%

@aboutfacebeauty

336K

6.32%

Multi-dimensional makeup, made for the many of you. vegan cruelty-free cleanly formulated @ultabeauty

Posts

Oct 30

49K

597K

194%

Oct 14

19K

103K

36.5%

Dec 15

16K

104K

35.9%

Jul 16

17K

92K

35.1%

Jul 14

13K

83K

30.9%

Sep 19

6.7K

79K

25.9%

Nov 3

17K

66K

25%

Jul 20

17K

61K

25%

Jan 14

12K

71K

24.7%

Sep 2

10K

66K

23.5%

@aelfricedenofficial

967K

0.96%

🆕New In Every Friday 📸Tag Us To Be Featured ✨#aelfricedenofficial 🤝Collab @aelfriceden_collab 👇Shop Now

Posts

Nov 21

3.4K

73K

8.21%

Jan 14

5.2K

68K

7.58%

Nov 16

3.9K

44K

5.09%

Nov 25

3.2K

43K

4.9%

Sep 10

2.7K

39K

4.7%

Dec 17

2.8K

36K

4.13%

Jan 15

2.2K

35K

3.82%

Nov 15

33K

3.72%

Nov 27

2.1K

26K

2.93%

Sep 12

1.9K

23K

2.88%

@pleybeauty

49K

3.77%

🌈Beauty is Your Pleyground🌈 Sustainable🌎 Clean🫧 Cruelty Free🐰 📍@macys @urbanoutfitters @revolve 🏆@allure best of beauty 2022 #ItsPleyTime

Posts

Sep 9

2.4K

6.7K

19.6%

Dec 10

1.9K

7.3K

18.6%

Aug 23

4.7K

14.5%

Jul 1

877

4.2K

11%

Sep 17

1.1K

3.3K

9.65%

Jul 14

4.2K

9.14%

Dec 22

1.1K

3.2K

8.74%

Aug 18

860

2.9K

8.28%

Jan 11

1.1K

2.3K

6.93%

Jul 10

2.8K

6.16%

@appearanz.shop

Posts

@colourpopcosmetics

10M

1.15%

🏡 LA 🐶 Award-winning & cruelty free beauty 👯‍♀️ Sister brands: @fourthraybeauty @solbody

Posts

Sep 19

226K

1.5M

16.9%

Jul 18

90K

1.1M

11.9%

Jul 19

50K

1.1M

11.7%

Aug 12

38K

949K

9.72%

Jul 27

32K

840K

8.58%

Jan 2

101K

660K

7.55%

Aug 28

23K

721K

7.36%

Sep 26

38K

676K

7.03%

Aug 21

49K

645K

6.86%

Aug 9

42K

399K

4.35%

@abybcharming

11K

1.24%

Make Accessory Necessary ✨ Worldwide Shipping 🌍 Sale: 10% off site-wide ⬇️

Posts

Oct 25

417

4.05%

Oct 30

398

3.73%

Oct 16

204

2.13%

Oct 10

0.71%

Oct 12

0.59%

Oct 8

0.53%

Oct 23

0.44%

Oct 7

0.44%

Oct 27

0.43%

Oct 24

0.3%

@tartecosmetics

10M

0.43%

high-performance natural beauty💜 something GLOWY is coming! join the maracuja juicy glow foundation waitlist👇✨

Posts

Aug 3

18K

501K

5.16%

Nov 18

12K

466K

4.76%

Sep 6

11K

383K

3.93%

Jan 16

375K

3.82%

Jan 2

5.2K

313K

3.17%

Jan 3

6.9K

283K

2.89%

Aug 4

8.5K

248K

2.55%

Nov 4

15K

204K

2.17%

Aug 25

185K

1.92%

Aug 2

8.8K

181K

1.9%

@etahlove

204K

0.42%

🖤 Handmade for Heavy Metal Hearts 🖤 The hell-raising sister of @clocksandcolours

Posts

Dec 16

726

10K

5.47%

Sep 15

780

6.9K

3.96%

Sep 7

603

5.7K

3.32%

Nov 16

436

3.7K

2.08%

Sep 1

2.6K

1.41%

Aug 15

1.6K

1.33%

Oct 24

2.6K

1.33%

Aug 24

2.1K

1.11%

Jun 21

1.7K

1.02%

Sep 29

1.9K

1.01%

@glossier

2.7M

3.12%

Glossier Inc. is a people-powered beauty ecosystem ✨ Skin first, makeup second 😀👋

Posts

Jan 11

52K

647K

25.8%

Aug 14

81K

509K

22%

Oct 21

57K

521K

21.6%

Nov 1

52K

447K

18.6%

Nov 11

28K

471K

18.5%

Dec 16

25K

456K

18%

Oct 18

49K

377K

15.9%

Oct 20

78K

316K

14.7%

Dec 10

32K

346K

14.1%

Jul 18

37K

268K

11.4%

@glisten_cosmetics

380K

8.45%

🐰 Cruelty Free & Vegan Makeup 🇬🇧 UK Independent Beauty Brand 🪩 Worldwide Shipping 🛍️Shop direct👇or @beautybaycom & @urbanoutfitters

Posts

Sep 17

6.9K

122K

34.7%

Jul 8

6.3K

112K

33.4%

Aug 8

16K

95K

31.5%

Dec 23

10K

100K

29.2%

Jan 5

11K

88K

26.1%

Aug 9

8.4K

82K

25.4%

Nov 2

10K

77K

23.4%

Jul 16

10K

72K

23.2%

Nov 19

5.5K

80K

22.8%

Dec 3

12K

74K

22.7%

@bhcosmetics

3.8M

0.14%

☀️ Born & raised in LA 🐰 100% cruelty-free + hundreds of 🌱 vegan options 💋 Tag us to be featured #bhcosmetics

Posts

Aug 14

5.7K

108K

Jan 8

51K

1.42%

Oct 9

2.4K

42K

1.18%

Jan 7

937

40K

1.09%

Dec 15

2.9K

31K

0.94%

Dec 18

1.5K

29K

0.81%

Oct 24

30K

0.8%

Dec 21

2.2K

20K

0.59%

Oct 12

2.1K

18K

0.52%

Aug 23

1.2K

17K

0.48%

@narsissist

9.1M

0.87%

[nars•is•sist] n. Rule Breaker. Image Maker. Risk Taker. Founded by makeup artist and photographer François Nars in 1994. Are you a #NARSissist?

Posts

Jul 12

48K

12.2%

Nov 6

28K

844K

9.64%

Aug 16

26K

756K

8.81%

Oct 2

30K

708K

8.22%

Oct 18

33K

692K

8.08%

Sep 20

30K

653K

7.67%

Oct 12

14K

465K

5.34%

Sep 8

18K

416K

4.87%

Oct 28

12K

402K

4.59%

Oct 26

11K

399K

4.55%

@elfcosmetics

6.2M

0.56%

Welcome to the beauty-verse: where every EYE👁 LIP👄 FACE😍 and SKIN CONCERN💧 can own it! 🐰🐰Cruelty Free + Vegan + Clean + Fair Trade Certified 👏

Posts

Sep 21

35K

406K

7.15%

Dec 21

29K

270K

4.81%

Jan 19

21K

223K

3.93%

Dec 19

24K

199K

3.6%

Nov 4

16K

181K

3.18%

Aug 3

13K

156K

2.75%

Jul 19

13K

145K

2.58%

Aug 25

12K

144K

2.54%

Dec 20

12K

135K

2.41%

Aug 26

11K

122K

2.16%

@sugarpill

1.9M

0.25%

🌈 Unapologetically cute makeup 🐰 Cruelty-free & Drama-free 💖 Asian woman-owned 🎀 @shrinkle 🌴 Made w/ ♥️ in LA ⏰ sugarpillmakeup

Posts

Dec 13

16K

113K

6.75%

Dec 6

84K

4.47%

Nov 29

2.1K

18K

1.04%

May 20

18K

0.95%

Jul 14

995

12K

0.67%

Nov 13

1.3K

11K

0.64%

Jul 15

687

11K

0.59%

Sep 12

873

9.4K

0.53%

Oct 9

1.3K

7.7K

0.46%

Jul 12

697

7.1K

0.4%

@urbandecaycosmetics

11M

0.16%

💜 Be Fearless 🐰 Cool Not Cruel 👀 We just got REAL 👇🏻

Posts

Oct 4

734

325K

3.04%

Jan 7

3.3K

190K

1.82%

Aug 15

13K

175K

1.75%

Jul 14

5.7K

175K

1.68%

Oct 5

12K

137K

1.38%

Jan 5

2.9K

108K

1.03%

Oct 22

100K

0.98%

Jan 6

2.4K

74K

0.72%

Dec 16

2.6K

61K

0.6%

Jan 8

1.9K

54K

0.53%

@arcticfoxhaircolor

960K

1.62%

🐰Vegan, CF hair color + 15% of profits donated to prevent animal abuse 🛍 Avail. in @Ultabeauty @sallybeauty & @hottopic ✨Tag for chance to be featured

Posts

Oct 10

14K

149K

16.8%

Aug 4

14K

134K

15.2%

Aug 23

9.4K

138K

15.2%

Oct 28

14K

131K

15%

Dec 16

7.2K

76K

8.68%

Dec 30

9.9K

58K

7.03%

Sep 10

4.6K

50K

5.62%

Oct 5

7.2K

40K

4.83%

Nov 16

6.1K

38K

4.56%

Nov 17

2.5K

41K

4.56%

@af94_

44K

60.5%

Made-to-play beauty dreamt up by @iamhalsey and the founders of @aboutfacebeauty ⭐️ Available at @walmart 🦋

Posts

Jul 25

68K

292K

2,770%

Aug 9

5.5K

19K

189%

Aug 15

4.8K

14K

147%

Aug 12

13K

132%

Oct 19

1.3K

31K

89.9%

Aug 9

2.4K

7.1K

73.1%

Aug 10

1.9K

6.5K

64.4%

Jul 26

6.2K

63.4%

Aug 14

2.2K

5.7K

61.2%

Aug 13

1.8K

5.5K

56.4%

@toofaced

13M

0.2%

We're a serious makeup brand that knows how to have fun💕 Too Faced is a cruelty-free brand, always has been, always will be. 🐶

Posts

Aug 14

21K

663K

5.32%

Jul 15

9.7K

238K

1.92%

Oct 5

5.1K

138K

1.12%

Jul 17

131K

1.07%

Jan 2

15K

111K

0.98%

Jan 15

10K

110K

0.94%

Aug 23

5.4K

96K

0.79%

Nov 16

91K

0.76%

Sep 7

5.4K

90K

0.74%

Sep 8

2.5K

71K

0.57%

@aelfriceden_collab

Posts

@uniwigs

251K

3.95%

NEW YEAR SALE🎉🎂UP TO 50% OFF ✨Top-rated #Wigs & #HairTopper ✨ 💕 Tag #UniWigs to be featured! Buy Now, Pay Later 👇

Posts

Jan 10

6.3K

122K

51.1%

Dec 28

2.4K

48K

20%

Oct 15

2.4K

42K

17.7%

Aug 7

1.6K

39K

15.8%

Aug 17

2.5K

24K

10.2%

Oct 23

23K

10%

Dec 19

919

23K

9.37%

Sep 4

18K

8.12%

Sep 7

915

19K

7.9%

Aug 19

623

18K

7.35%

@milkmakeup

2.2M

2.5%

Clean, cool beauty that works. 🌱 Vegan 🥑 Clean 🐰 Cruelty-Free #LiveYourLook #MilkMakeup @sephora

Posts

Jul 21

96K

187%

Aug 31

19K

223K

11.1%

May 31

158K

7.63%

Nov 13

7.6K

117K

5.61%

Oct 17

10K

113K

5.58%

Sep 27

6.9K

80K

3.97%

Jul 14

5.4K

80K

3.92%

Aug 11

4.1K

76K

3.67%

Aug 15

3.9K

68K

3.27%

Sep 25

3.3K

66K

3.16%

@shiningskiesjewelry

Posts

@savagexfenty

5.1M

1.07%

Hit the link👇🏾to shop & xplore 💜 Tag us #SavageXFenty #SavageInTheStreets

Posts

Oct 11

147K

674K

16.5%

Aug 17

33K

617K

13.1%

Jan 8

280K

5.55%

Dec 24

37K

235K

5.35%

Nov 7

57K

212K

5.35%

Dec 22

13K

240K

4.98%

Oct 9

20K

212K

4.63%

Nov 8

232K

4.63%

Nov 9

225K

4.48%

Dec 6

32K

162K

3.82%

@smashboxcosmetics

4.5M

0.27%

Hardworking Makeup That Keeps Up With You Makeup made @smashboxstudios 📸 No. 1 #CrueltyFree face primer🐰

Posts

Oct 6

13K

234K

5.46%

Aug 16

1.7K

62K

1.45%

Oct 29

48K

1.1%

Aug 30

1.6K

46K

1.09%

Oct 21

1.3K

38K

0.86%

Aug 11

696

31K

0.73%

Oct 14

966

24K

0.56%

Jul 16

782

23K

0.54%

Sep 19

766

22K

0.5%

Oct 3

21K

0.48%

@lushcosmetics

4.1M

0.07%

Posts

Nov 26

8.9K

0.23%

Nov 26

4.2K

0.1%

Nov 26

3.3K

0.08%

Nov 26

2.1K

0.05%

Nov 26

1.7K

0.04%

Nov 26

1.6K

0.04%

Nov 26

1.5K

0.04%

Nov 26

1.4K

0.03%

Nov 26

1.3K

0.03%

@meltcosmetics

0.47%

Talk to us💄[email protected] Ultra-Matte.Bold.Radioactive. 📸 Use #meltcosmetics to be featured Sold at @sephora @nordstrom @beautybaycom

Posts

Aug 20

28K

701K

24.6%

Jul 16

21K

201K

7.44%

Aug 22

5.7K

89K

3.17%

Sep 17

5.8K

82K

2.96%

Nov 19

6.9K

63K

2.34%

Aug 14

5.3K

51K

1.9%

Oct 10

6.9K

46K

1.78%

Jan 6

43K

1.51%

Nov 23

3.3K

37K

1.36%

Oct 7

37K

1.32%

@laufey

358K

17.5%

lay-vay 💛 icelandic and chinese @laufeybookclub my debut album Everything I Know About Love is out now! Pre-save The Reykjavík Sessions

Posts

Sep 9

42K

165K

57.7%

Sep 17

30K

92K

34%

Sep 8

53K

14.9%

Aug 26

50K

14%

Sep 13

50K

14%

Aug 29

46K

13%

Sep 2

45K

12.5%

Sep 18

34K

9.61%

Sep 15

34K

9.5%

Aug 25

29K

8.19%

@milanicosmetics

3.9M

0.29%

Luxury that’s born inclusive, not exclusive. ✨Use hashtag #GRWMilani to be featured 🐰100% #crueltyfree 🛒 Shop↓

Posts

Aug 15

5.4K

153K

4.1%

Jul 14

7.6K

122K

3.33%

Aug 19

91K

2.47%

Dec 16

3.7K

85K

2.29%

Dec 31

1.9K

79K

2.08%

Jul 18

6.2K

72K

2.01%

Nov 1

3.2K

64K

1.72%

Jul 16

4.1K

62K

1.72%

Nov 24

3.6K

62K

1.69%

Jan 2

2.1K

51K

1.37%

@nyxcosmetics

15M

0.47%

Proud artistry for all 💄 With love from LA 🌴 Always cruelty-free 🐰 SHOP #nyxcosmetics23drop 😎👇🏽

Posts

Aug 24

28K

1.1M

7.43%

Nov 15

22K

925K

6.48%

Jan 15

25K

834K

5.9%

Oct 18

20K

572K

4.05%

Oct 31

25K

549K

3.93%

Oct 5

13K

446K

3.15%

Oct 18

22K

377K

2.74%

Jan 15

15K

353K

2.52%

Dec 31

15K

339K

2.43%

Nov 16

13K

298K

2.13%

@_chimedolker

21K

27.1%

23 ・゚☆* Tibetan 💌 partnerships: [email protected]

Posts

Jun 14

37K

399K

2,421%

Jul 2

19K

119K

767%

Aug 9

5.9K

30K

199%

Jul 31

4.8K

18K

128%

Apr 19

4.4K

13K

99.4%

Apr 17

2.1K

12K

79.7%

Jul 21

1.7K

7.2K

49.5%

Jul 5

1.5K

6.8K

46.5%

May 23

1.3K

6.5K

43%

Aug 4

6.3K

40.6%

@benefitcosmeticsuk

1.4M

0.21%

Laughter is the best cosmetic! 💋

Posts

Nov 18

1.3K

78K

5.85%

Sep 8

1.3K

70K

5.22%

Sep 5

600

23K

1.69%

Jul 19

343

15K

1.14%

Jul 19

277

15K

1.09%

Dec 3

764

9.3K

0.74%

Oct 20

252

8.5K

0.64%

Aug 21

153

6.7K

0.5%

Aug 16

159

6.3K

0.47%

Aug 12

215

5.1K

0.39%

@fentybeauty

12M

1.76%

Available online & worldwide at Sephora, Ulta Beauty, Harvey Nichols, Boots & select Asia duty free shops 🖤 Tag us #FENTYBEAUTY #crueltyfree

Posts

Jun 4

687K

6.1M

57.9%

Oct 19

392K

2.4M

23.7%

Oct 4

286K

1.4M

14.1%

Oct 4

168K

1.5M

14.1%

Jul 1

135K

925K

9.06%

Sep 6

123K

724K

7.23%

Sep 5

100K

690K

6.74%

Aug 11

31K

583K

5.24%

Dec 1

38K

557K

5.03%