@colorwowhair

592K
5.3%
"When it comes to science-backed, innovative haircare, Color Wow reigns." -Harper's Bazaar
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Posts
4.8K
218K
40.7%
6K
193K
39.8%
5.8K
199K
35.8%
6.1K
167K
31%
5.3K
147K
27.1%
12K
126K
23.6%
3K
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3.7K
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22.5%
3.4K
119K
22%
6.3K
111K
21.1%

@refybeauty

392K
2.58%
Redefining Beauty Founded by @jesshunt2 Available at refybeauty.com @sephora, @theofficialselfridges
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Posts
2.9K
68K
20.3%
969
58K
18%
2.7K
51K
15.8%
3.5K
49K
15.5%
2.1K
42K
12.8%
3.7K
39K
12.4%
2.7K
40K
11.8%
4K
41K
11.7%
2.7K
41K
11.2%
2K
36K
11.2%

@covergirl

3M
0.15%
Easy Breezy Beautiful 💄 Leaping Bunny Approved 🐰 #COVERGIRLCrueltyFree Share your looks with #COVERGIRLMADE 💋 T&C Reshare: rebrand.ly/COVERGIRLMADE
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Posts
covergirl
Oct 11
3.4K
102K
3.54%
covergirl
Dec 29
3.6K
64K
2.27%
covergirl
Dec 27
1.4K
55K
1.88%
covergirl
Jul 16
1.4K
45K
1.53%
covergirl
Nov 29
666
19K
0.67%
covergirl
Oct 10
627
18K
0.62%
covergirl
Aug 31
599
17K
0.6%
covergirl
Oct 24
388
14K
0.49%
covergirl
Jan 14
520
9.9K
0.35%
covergirl
Sep 13
381
8.8K
0.31%

@benefitcosmetics

10M
0.2%
Laughter is the best cosmetic 💖💋 Feather those brows with the NEW Fluff Up Brow Wax 🦩 SHOP NOW 👇
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Posts
13K
427K
4.42%
162K
1.72%
8.6K
159K
1.68%
2.9K
123K
1.26%
6.9K
103K
1.1%
2.6K
92K
0.95%
3.1K
89K
0.93%
1.5K
85K
0.87%
3K
78K
0.82%
13K
68K
0.81%

@armanibeauty

3M
0.49%
“I believe that beauty comes first from within.” Giorgio Armani
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Posts
1.5K
340K
11.5%
1.8K
138K
4.72%
5.2K
130K
4.53%
3.3K
123K
4.35%
2K
109K
3.73%
3.1K
87K
3.02%
1.4K
61K
2.08%
2.5K
56K
2%
5.1K
50K
1.85%
48K
1.63%

@giorgioarmani

4.1M
0.24%
“Elegance is not about being noticed, it’s about being remembered.” Giorgio Armani
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Posts
27K
166K
5.12%
23K
123K
3.56%
19K
88K
2.62%
16K
64K
1.98%
12K
45K
1.44%
5K
42K
1.14%
4.7K
26K
0.73%
4.3K
23K
0.7%
4.4K
21K
0.62%
24K
0.6%

@natashadenona

1.4M
5.07%
Makeup Artist, Founder & Creative Director of Natasha Denona Cosmetics. ▶️ YouTube/ TikTok: Natasha Denona ✨ @natashadenonabeauty
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Posts
39K
402K
32.4%
26K
316K
24.6%
27K
303K
24.1%
28K
288K
23.2%
27K
273K
21.1%
28K
266K
21%
28K
232K
19%
20K
228K
18.3%
18K
233K
17.8%
17K
211K
16.1%

@sirenibeauty

17K
10.6%
Conscious Beauty for the Modern Muse. Use #SireniMuse for a chance to be featured 🐚 Shop Now ✨
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Posts
462
18K
126%
321
12K
86.7%
187
2K
13.6%
36
541
3.48%
227
2.4%
284
2%
218
1.58%
206
1.3%
166
1.01%
119
0.86%

@ohpolly

4.6M
4.52%
ORIGIN: now LIVE🤍 Follow @ohpolly on TikTok for exclusive content!
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Posts
ohpolly
Oct 25
515K
3.3M
85%
ohpolly
Sep 1
318K
2.9M
73.4%
ohpolly
Aug 19
43K
773K
18.5%
ohpolly
Nov 7
94K
469K
12.5%
ohpolly
Jan 9
69K
501K
12.5%
ohpolly
Oct 21
85K
459K
12.2%
ohpolly
Sep 7
61K
451K
11.6%
ohpolly
Aug 7
45K
450K
11.5%
ohpolly
Oct 11
39K
466K
11.3%
ohpolly
Aug 22
24K
442K
10.6%

@functionofbeauty

778K
0.71%
The world leader in customizable beauty Custom hair + skin + body care Vegan + cruelty-free Available in 45 countries 🌎
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Posts
3.5K
47K
6.52%
4.9K
45K
6.14%
1.2K
40K
5.27%
3.8K
23K
3.39%
6.9K
18K
3.2%
1.5K
17K
2.28%
835
17K
2.26%
1.3K
15K
2.12%
820
16K
2.11%
956
15K
2.02%

@r.e.m.beauty

1.5M
6.36%
by @arianagrande shop now exclusively at rembeauty.com, @ultabeauty + @theofficialselfridges 🤍
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Posts
215K
445K
48.2%
54K
535K
39.1%
207K
332K
36.5%
52K
439K
35.8%
176K
318K
34.7%
175K
300K
34.6%
84K
414K
33%
85K
345K
28.1%
68K
350K
28.1%
42K
341K
25.7%

@rhode

664K
20.7%
one of everything really good.✨ a new philosophy on skincare developed by @haileybieber. vegan•cruelty-free•dermatologist-developed join the waitlist
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Posts
rhode
Jun 30
485K
3.1M
724%
rhode
Sep 6
16K
623K
113%
rhode
Nov 9
23K
623K
104%
rhode
Sep 22
20K
545K
96.7%
rhode
Aug 22
75K
443K
95.8%
rhode
Nov 15
560K
90.3%
rhode
Jul 15
68K
302K
75.1%
rhode
Sep 4
65K
307K
65.8%
rhode
Aug 11
59K
239K
60.2%
rhode
Nov 22
29K
318K
54.2%

@makeupbymario

14M
0.54%
Makeup Artist & Founder, CEO #MakeupByMario
Introducing my NEW SuperSatinTM Lipstick🗽💄
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Posts
144K
1.1M
10.3%
44K
1.1M
8.74%
75K
927K
8.7%
27K
1M
8.44%
14K
1M
8.25%
60K
920K
8.1%
25K
949K
7.82%
18K
950K
7.7%
43K
821K
7.57%
25K
917K
7.49%

@patrickta

4.1M
0.35%
🇻🇳 Vietnamese American 💄 Building A Brand @patricktabeauty ☎️ Agent: [email protected] 📩 PR: [email protected]
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Posts
166K
4.1M
108%
patrickta
Sep 12
46K
3.1M
79.6%
patrickta
Feb 15
54K
2.1M
59.3%
174K
1.2M
46.5%
patrickta
Aug 27
18K
680K
26%
59K
596K
21.9%
44K
524K
21.3%
patrickta
Feb 22
28K
612K
20.6%
patrickta
Aug 31
35K
708K
19%
55K
561K
16.6%

@charlottetilbury

5.4M
1.43%
Makeup Artist 💄 Founder, Chairman, Pres. & CCO 💫 Mother of 2 ❤️ Follow @charlottetilburyskincare NOW! 🧬 @womenforwomenuk @princestrust Ambassador 💗
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Posts
59K
824K
17.5%
38K
634K
13.2%
20K
527K
10.8%
16K
531K
10.5%
24K
443K
9.18%
20K
376K
7.61%
18K
331K
6.88%
22K
313K
6.28%
27K
303K
6.2%
18K
263K
5.35%

@revolve

5.6M
0.84%
🔥 @revolveman 💋 @revolvebeauty ⭐️ sister site @fwrd 🛍 link below to shop!
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Posts
revolve
Dec 4
15K
589K
10.9%
revolve
Oct 4
25K
497K
9.46%
revolve
Oct 6
20K
452K
8.55%
revolve
Jul 14
11K
301K
5.73%
revolve
Oct 21
10K
298K
5.57%
revolve
Oct 4
6.2K
220K
4.1%
revolve
Sep 20
9.5K
188K
3.59%
revolve
Nov 20
6.2K
190K
3.54%
revolve
Dec 4
5.3K
175K
3.25%
revolve
Sep 9
19K
152K
3.11%

@kyliecosmetics

26M
0.99%
created by @kyliejenner clean, vegan, cruelty free makeup 🤍
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Posts
61K
2M
7.87%
47K
1.9M
7.6%
163K
1.8M
7.53%
152K
1.1M
4.88%
74K
1.2M
4.87%
24K
1.1M
4.45%
19K
1.1M
4.39%
178K
910K
4.19%
72K
942K
3.9%
124K
874K
3.84%

@aliciakeys

25M
1.45%
Creator @Keyssoulcare 💜 Santa Baby Out Now✨🎅🏾👶🏾✨
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Posts
210K
2.4M
10.7%
319K
1.9M
9.28%
258K
1.7M
7.86%
239K
1.5M
7.14%
272K
1.4M
6.91%
171K
1.5M
6.82%
214K
1.1M
5.43%
194K
1.1M
5.21%
174K
1.1M
5.08%
138K
1M
4.9%

@chanel.beauty

5.5M
0.43%
Makeup Your Own Rules Create Yourself Products, Tips, Talks, Looks, Inspiration
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Posts
8.1K
146K
2.95%
17K
142K
2.94%
7.3K
138K
2.64%
12K
119K
2.4%
9.3K
104K
2.16%
8.1K
103K
2.1%
9.1K
90K
1.81%
11K
85K
1.78%
10K
84K
1.74%
5.6K
80K
1.65%

@ultabeauty

7M
0.73%
The Possibilities Are Beautiful✨ 📷: Tag us in your pics & use #ultabeauty 📧: [email protected]⠀⠀⠀⠀ Move beauty forward with us 👇
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Posts
37K
555K
8.47%
18K
403K
6.01%
18K
250K
3.83%
5.2K
240K
3.51%
12K
186K
2.83%
3.7K
180K
2.61%
9.8K
172K
2.61%
15K
155K
2.42%
6.2K
162K
2.41%
13K
154K
2.38%

@sharkbeauty

3.3K
157%
Any hair type. Any skill set. For all HairkindTM. Meet the Shark FlexStyleTM and pre order yours at the link below.
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Posts
528
19K
591%
697
7.7K
258%
130
3.2K
104%
117
2K
67%
77
1.2K
40.7%
60
1.1K
36.8%
112
3.64%

@makeupforever

6.6M
0.18%
CO-CREATED WITH OUR PROS. We are a collective of makeup artists co-creating high-performance products and services to unleash your personal edge.
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Posts
3.8K
198K
3.03%
4.6K
194K
2.98%
4.7K
115K
1.8%
4.1K
108K
1.68%
2.2K
86K
1.33%
2.1K
65K
1.01%
2.3K
61K
0.96%
1.4K
53K
0.82%
1.4K
51K
0.79%
3.6K
46K
0.75%

@smiley

208K
18%
The Original Smiley Brand, collaborating and influencing style since 1972
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Posts
smiley
Dec 19
631
361K
174%
smiley
Dec 31
341
340K
163%
smiley
Jan 1
5.9K
270K
133%
smiley
Oct 17
1.1K
140K
69.3%
smiley
Jan 4
883
143K
68.9%
smiley
Jan 9
4.9K
77K
39.4%
smiley
Oct 20
350
55K
26.9%
smiley
Oct 10
426
33K
16.2%
smiley
Dec 21
404
32K
15.8%
smiley
Dec 22
996
30K
14.8%

@target

5.3M
4.28%
Your happy place on Instagram 🎯 ✨ Tag us in your latest #TargetFinds + #TargetRun moments Shop our feed:
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Posts
target
Jan 25
79K
2.2M
43.9%
target
Jan 17
35K
1.7M
33%
target
Jan 14
31K
1.7M
33%
target
Aug 8
55K
1.3M
27.5%
target
Aug 22
38K
802K
16.6%
target
Aug 18
65K
668K
14.5%
target
Jan 6
11K
728K
14.1%
target
Aug 24
34K
662K
13.7%
target
Nov 3
43K
639K
13.2%
target
Jul 29
6.3K
622K
12.4%

@essie

2.1M
2.08%
vegan & 8-free* USA’s nail salon expert since 1981. official page for sharing the #essielove around the world! 💅🏽
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Posts
essie
Nov 22
22K
322K
16.1%
essie
Aug 22
18K
312K
15.5%
essie
Sep 4
8.7K
286K
13.8%
essie
Oct 8
17K
271K
13.5%
essie
Nov 5
15K
266K
13.2%
essie
Nov 19
16K
243K
12.1%
essie
Aug 6
11K
205K
10.1%
essie
Nov 6
19K
188K
9.71%
essie
Dec 24
2.9K
198K
9.37%
essie
Dec 11
6.2K
164K
7.95%

@kissproducts

530K
1.14%
Share your #KISSnails & #KISSlashes with us for a chance to be featured on our page. 💋 #BringtheSalonHome
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Posts
7.1K
134K
26.7%
2.4K
79K
17.8%
1.1K
67K
12.9%
9.6K
49K
12.7%
3K
64K
12.6%
5.4K
41K
9.95%
574
39K
7.43%
1.9K
24K
4.95%
3.1K
13K
3.52%
2.4K
14K
3.5%

@livingproofinc

337K
2.04%
We believe in science in action, engineering breakthrough solutions for real-world hair problems. We are the science. You are the Living Proof.
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Posts
2.6K
73K
22.6%
1.2K
33K
10.2%
1.2K
24K
7.6%
723
23K
7.26%
1.6K
18K
5.91%
496
19K
5.8%
357
19K
5.76%
674
17K
5.42%
483
16K
5.05%
507
16K
4.9%

@hudabeautyshop

7M
0.71%
🌍 Your global beauty destination 🛍 Shop @hudabeauty, @kayali, @wishfulskin 🐾 Tested on @Huda, never on animals 👑 Shop Vanilla Royale 👑
Add to List
Posts
27K
358K
5.52%
13K
366K
5.41%
9.5K
249K
3.7%
29K
206K
3.58%
17K
223K
3.43%
14K
199K
3.05%
5.6K
184K
2.71%
16K
160K
2.52%
14K
152K
2.37%
10K
146K
2.25%

@ettika

73K
1.77%
Jewelry designed for women to feel their best, because a woman's best accessory is her confidence #WearWithConfidence 💫 #ShopForGood
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Posts
ettika
Jun 17
157
35K
48.6%
ettika
Oct 11
214
7.5K
10.7%
ettika
Oct 22
222
4.7K
6.8%
ettika
Jul 31
67
2.3K
3.23%
ettika
Oct 23
53
1.7K
2.4%
ettika
Oct 18
121
1.4K
2.15%
ettika
Jul 28
79
1.4K
2.08%
ettika
Oct 28
112
1.2K
1.89%
ettika
Oct 27
68
999
1.48%
ettika
Jan 6
47
962
1.39%

@haileybieber

50M
4.33%
@rhode
Add to List
Posts
1.8M
7.3M
18.4%
6.3M
13.1%
4.9M
9.96%
4.4M
9.55%
4.3M
8.71%
3.8M
8.12%
3.2M
6.82%
378K
2.9M
6.7%
3.2M
6.55%
3.1M
6.39%

@japonesque

471K
1%
🌸 Premium, Precision Beauty Tools 🌎 The fastest growing beauty tools brand #japonesque
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Posts
1.6K
45K
9.6%
990
43K
9.14%
1.8K
36K
7.8%
365
27K
6.12%
741
22K
4.77%
1K
12K
2.73%
216
11K
2.64%
308
12K
2.61%
347
12K
2.58%
173
7K
1.61%

@stori

207K
0.86%
luxe athleisure brand by @katyhearn
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Posts
stori
Sep 9
7.1K
7.2%
stori
Jul 9
4.2K
5.39%
stori
Dec 2
2.7K
3.96%
stori
Jul 27
4K
2.23%
stori
Sep 7
3.7K
2%
stori
Aug 5
3.1K
1.69%
stori
Sep 20
2.9K
1.48%
stori
Nov 16
2.4K
1.23%
stori
Jul 10
2.1K
1.19%
stori
Aug 1
2.2K
1.16%

@maccosmeticsusa

84K
3.24%
Welcome to M•A•C Cosmetics USA. All Ages. All Races. All Genders. Show us how you #MakeitMAC. Tag us for a chance to be featured.
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Posts
633
9.1K
56.8%
1.2K
12K
17.8%
1.3K
12K
17.5%
505
7.6K
10.4%
718
6.8K
10.1%
180
1.4K
9.25%
166
1.3K
8.9%
674
5.9K
8.35%
474
6.4K
8.26%
251
5.6K
7.91%

@onesize

248K
2.68%
⭐️ Founded by @patrickstarrr⁣ 💄 MAKEUP IS A ONE/SIZE FITS ALL. ⁣ 🖤 Only at @sephora & onesizebeauty.com ⁣ ❤️ ⁣Cruelty-free 📸 #onesizebeauty
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Posts
onesize
Sep 30
10K
79K
38.9%
onesize
Nov 2
4.7K
54K
24.1%
onesize
Sep 7
6.2K
40K
19.8%
onesize
Aug 23
1.8K
35K
15.9%
onesize
Sep 19
5K
32K
15.7%
onesize
Sep 5
2.7K
34K
15.7%
onesize
Sep 6
3.8K
32K
15.2%
onesize
Sep 7
4K
27K
13.3%
onesize
Jan 12
1.9K
29K
12.5%
onesize
Jul 8
967
21K
9.46%

@aboutfacebeauty

336K
6.32%
Multi-dimensional makeup, made for the many of you. vegan cruelty-free cleanly formulated @ultabeauty
Add to List
Posts
49K
597K
194%
19K
103K
36.5%
16K
104K
35.9%
17K
92K
35.1%
13K
83K
30.9%
6.7K
79K
25.9%
17K
66K
25%
17K
61K
25%
12K
71K
24.7%
10K
66K
23.5%

@iliabeauty

813K
3.15%
Skincare-Powered Makeup. Wake up skin. Makeup the rest. #iliabeauty
Add to List
Posts
8.9K
384K
50.3%
2.8K
148K
19.1%
5.5K
99K
13.8%
5.7K
99K
13.2%
3.4K
93K
12.3%
2.8K
84K
11%
3K
77K
10.1%
3K
75K
9.9%
3.8K
66K
9.21%
4.6K
60K
8.53%

@perriconemd

127K
0.42%
Science-backed skincare solutions🔬✨⁣⁣⁣⁣
Add to List
Posts
868
17K
13.9%
169
5.6K
4.63%
209
4.2K
3.6%
176
3.1K
2.69%
723
2.47%
54
2K
1.64%
102
1.9K
1.63%
82
1.2K
1.05%
542
0.92%
62
1K
0.89%

@lillylashes

2.6M
0.17%
✨The World's Most Glamorous Lashes✨ 👑 Founded by @LillyGhalichi 💖 #YesLillyLashes to be Featured! ✈️ Fast World-Wide Shipping Click Here To Shop:
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5.5K
92K
3.8%
3K
63K
2.58%
4K
41K
1.77%
2.1K
40K
1.63%
2.1K
32K
1.33%
2.7K
22K
0.98%
19K
0.75%
662
18K
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641
18K
0.72%
810
17K
0.7%

@patmcgrathreal

4.9M
1.3%
Pat McGrath, DBE Makeup Artist, Founder, CEO “..the most influential makeup artist in the world.” -Vogue
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Posts
50K
471K
11.5%
40K
377K
9.01%
37K
280K
6.98%
8.2K
293K
6.35%
27K
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6.05%
24K
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5.71%
21K
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4.78%
8.7K
214K
4.7%
16K
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4.65%
33K
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4.28%

@olaplex

2.4M
0.81%
Bond builder that dramatically strengthens, protects and repairs all hair types. Compatible with all color lines. Available worldwide. #olaplex
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olaplex
Nov 16
6.5K
188K
8.12%
olaplex
Oct 19
7.8K
185K
8.08%
olaplex
Jan 15
3.8K
116K
4.97%
olaplex
Aug 14
3.8K
113K
4.96%
olaplex
Dec 27
2.1K
113K
4.79%
olaplex
Dec 30
3.9K
104K
4.49%
olaplex
Dec 26
4.1K
88K
3.83%
olaplex
Sep 5
5.4K
84K
3.77%
olaplex
Nov 29
4.3K
85K
3.73%
olaplex
Jul 18
3.5K
65K
2.91%

@sally_hansen

405K
0.49%
Welcome to your Always-On Salon ✨🧡 💅 Follow us on TikTok @sallyhansen 💅 Visit our website to try our Virtual Try-On tool
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2.9K
37K
9.98%
2.2K
20K
5.58%
613
16K
4.06%
609
15K
3.77%
555
9.9K
2.57%
485
8.9K
2.31%
750
7.9K
2.21%
1.1K
7.8K
2.21%
652
5.4K
1.48%
239
4K
1.04%

@alaninutrition

890K
36.9%
Here for you and your tastebuds🍊 Now at GNC, Kroger, Target, Walmart, Vitamin Shoppe + more🌴
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21K
1.8M
203%
30K
959K
117%
14K
860K
103%
8.4K
633K
72.1%
60K
466K
62.8%
49K
432K
61.9%
50K
380K
56.8%
42K
421K
52.2%
44K
375K
47.6%
42K
306K
40.2%

@garnierusa

533K
0.12%
🐰 Approved by Cruelty Free International 🌎 Committed to Greener Beauty 💚 Naturally-inspired haircare, haircolor + skincare
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Posts
193
6.3K
1.22%
297
5.7K
1.12%
538
4K
0.85%
200
3.8K
0.75%
154
2.8K
0.55%
298
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145
2.4K
0.48%
211
1.7K
0.36%
164
1.7K
0.35%
173
1.5K
0.31%

@ghd_northamerica

212K
26.7%
ghd = good hair day 💁‍♀️💁‍♂️ official account for the 🇺🇸&🇨🇦 📲tag us to be featured ➡️follow us on TikTok @ghd_usa
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153K
6.6M
3,295%
2.2K
85K
44.1%
1.3K
82K
40.7%
1.4K
77K
38.1%
1.3K
62K
30.3%
1.7K
60K
29.6%
2.3K
57K
28.7%
1.6K
51K
24.9%
976
42K
20.9%
1.2K
38K
19.6%

@phlur

157K
0.75%
Shop our site + @sephora + @theofficialselfridges
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phlur
Aug 3
690
7.9K
5.7%
phlur
Sep 8
232
5.8K
3.91%
phlur
Oct 12
427
5.3K
3.75%
phlur
Aug 15
431
4.5K
3.48%
phlur
Dec 19
658
3.2K
2.89%
phlur
Sep 3
204
4.1K
2.81%
phlur
Aug 20
397
3.7K
2.71%
phlur
Jan 6
276
3.3K
2.29%
phlur
Aug 2
285
3K
2.14%
phlur
Dec 27
363
2.7K
2.09%

@maneaddicts

553K
1.09%
✂️ We predict beauty trends like the weather, spread mane magic & support artists worldwide 📷 #MANEADDICTS or tag us for a chance to be featured
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Posts
2.9K
60K
11.3%
2.5K
48K
9.03%
5.2K
42K
8.51%
1K
39K
7.29%
1.5K
38K
7.14%
1.3K
37K
6.85%
1.4K
35K
6.66%
961
34K
6.22%
918
33K
6.03%
381
30K
5.54%

@rarebeauty

3.7M
2.68%
Makeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @SpaceNK
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Posts
135K
661K
22.8%
94K
364K
13.2%
58K
393K
13%
74K
350K
12.9%
41K
324K
11.1%
30K
298K
9.06%
44K
279K
8.77%
48K
265K
8.51%
40K
255K
8.34%
41K
254K
8.02%
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Posts
76K
910K
1.92%
76K
817K
1.74%
62K
782K
1.61%
60K
746K
1.55%
51K
597K
1.25%
41K
512K
1.03%
41K
490K
0.99%
37K
410K
0.84%
47K
381K
0.81%
41K
347K
0.73%

@saiebeauty

167K
1.86%
Makeup as skincare. Made clean for our planet. Certified plastic negative + @1percentftp products that are 🌎 and 🌊 friendly. Available @sephora
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Posts
3.3K
26K
19%
2.9K
24K
17.3%
2K
16K
11.9%
1.3K
17K
11.6%
652
15K
9.67%
1.1K
13K
8.69%
1.4K
11K
8.65%
1.3K
10K
7.98%
568
12K
7.63%
1.6K
11K
7.49%