DANS LES CHAMPS DE CHANEL 
For @harpersbazaarnl & @chanelofficial @jettekevanlexmond discovering the flower fields of Chanel N°5 and proces from flower to bottle.

Much appreciated if you can watch the full video, lots of work and love in this one ✨🌸

Thanks to the amazing team!
@graziellagiam
@ichrafbader 
@philippevogelenzang 
@jettekevanlexmond 
@irena.ruben 

Backstory Grasse, France
Plants have been grown for fragrances in Grasse for over 300 years. Cooled by the wind and bathed in the Mediterranean sun, the fertile soil of his region provides the ideal conditions for growing high-quality flowers for fragrances. Grasse is, without a doubt, the cradle of French perfumery. The flowers grown in the Grasse region quickly became the raw materials of choice for the finest perfumers. So it is only natural that the history of the N°5 fragrance began in Grasse. In 1921, its creator, Ernest Beaux, chose Grasse jasmine for his composition. CHANEL has sourced its flowers from Grasse for close to a century, and since 1987, it has been actively contributing to the sustainable farming of jasmine.