“Gather your mentors. Have a really good support system. It’s going to be really hard. Know that it’s worth it in the end. ” @driamurphy has her finger on the pulse of all things beauty, wellness, fashion, and home. It’s a skill she’s cultivated over the years—she got her start in fashion PR—and led her to found @alisecollective, where she now serves as CEO. But working on brand development and strategy in an increasingly digital world is no easy feat; achieving long-term goals across constantly-evolving platforms requires more than just a vision. “People want that quick win, but that’s not going to work over time if you want to build a true brand that’s going to last.” For more from Murphy, listen to this week’s episode of #GettingDownToBusiness above with @emtsuss , host of @shepivotsthepodcast