The beauty industry has a waste problem, and it’s beyond packaging... 🗑⁣ ⁣ Product development is the most crucial process in beauty, but it can also be the most wasteful! With production mishaps, damaged goods, returns, and excess inventory - waste is almost impossible to avoid. ⁣ ⁣ With our “Waste Me Not” campaign, we aim to bring awareness to the industry-wide hidden waste problem and to normalize talking about it. Through this campaign, we are peeling back the curtain on how we repurposed over $1.5M in retail value of unsaleable product waste we created in the past year. ⁣ Help us spread the word with #WasteMeNot. Together we can make a difference that won't go to waste! 💚 (Head to the link in our bio to check out our limited edition products made from our waste!)