NEW COLLAGEN NOURISHING LIP BALM helps moisturize, nourish & reveal your softest, supplest lips. GENIUS Collagen Nourishing Lip Balm provides dryness relief, while cushioning and conditioning, improving lip texture and providing long-lasting comfort. A balmy, luxurious texture that melts into lips, forming a barrier to help lock in moisture for long-lasting nourishment. PRO TIP: Wear it over your GENIUS Liquid Collagen® Lip serum for added treatment benefits!