We discussed the notion of identity in the Metaverse with The Fabricant and Anastasiia Fedorova in a SHOWstudio panel. “The Proteus effect is the tendency for people to be influenced by their digital representations. If your avatar is attractive, confident, or otherworldly and creative, it’s not long till you start feeling these qualities finding an embodiment in your real life.“ Revisit the entire panel via the link in our bio.