The Bangkok Bar Show 2025 was one of Thailand’s most eagerly awaited events, showcasing a diverse range of products from both international and local brands. Phraya, a premium beverage thai brand, also took part in this exciting event. Its booth was among the highlights, offering visitors a chance to indulge in immersive activities such as tasting the entire lineup of Phraya products, enjoying an award-winning cocktail crafted by the champion of the Phraya Craft Cocktail Competition 2025, Phichayapa Laojanan from Nobu Bangkok, and trying their luck with a gachapon machine to win prizes.