We launched the Unlabeled Ceremonial the week before Thanksgiving and now many of you have had a chance to try it.... And the feedback has been so affirming, inspirational and just gosh darn magical. Adding a second matcha to our very selective line of Japanese tea was a big jump for The Freak. And doing it as an unlabeled release was even riskier. But I knew the moment it came in, it had to go back out to The Freaks ASAP. We needed it. We needed to taste the matcha that was like no other. To feel the creativity that it inspires. To open the door to new possibilities. It is one thing to think that a thing is the best you have ever tasted...it is another to hear and see people respond way that affirms that it is. In the few short weeks of the Unlabeled Ceremonial being out in the world, we are absolutely sure that we did right. Tis the season of faith and hope after all..:and we have all the faith in MATCHA. Thank you for supporting us every step of the way. You freaks are so goddamn cool. If you have a review, please put it in the comments or DM us! We would love to hear more. We have a newsletter announcing BIG things for 2025. Go subscribe when you purchase. (Tag yourself in comments if this is one of your photos 💚!) HAPPY HOLIDAYS!!! #matchafreak #thematchafreak #matchatok #holiday