Excited to share that I will be exhibiting at the @vamuseum for digital design week 17th - 25th September. Step into an entirely digital fashion shoot, a creative collaboration between artist/designer Gary James McQueen and photographer Simon Emmett. Virtually try-on couture garments and take a snapshot of yourself in Gary James McQueen’s latest designs through AI-powered virtual try-on technology. This display considers inclusivity in fashion, as all the looks are readily accessible through a smart-mirror or a chatbot and then digitally tailored to fit any size on the spot. Explore how new technologies can be applied to reimagine a more sustainable way to experience fashion.