📣 THE POWER OF INFLUENCE | Volume 6 📣 As we close the second quarter of 2022, we take a look at some of the key consumer and content trends and the implications for brands and the world of influence 👇 🛍CONSUMER TRENDS 🛍 ➡️ 1. Whilst video-led apps such as Instagram and TikTok were the domineering platforms in 2021, this year we will see social audio apps and platforms continue to grow in popularity. ➡️ 2. In these uncertain times, we are in the midst of a rebalancing act where people are making more room for leisure and passions in pursuit of things that will bring them joy in the now, versus investing in comforts for a future that feels not promised. ➡️ 3. More and more, women are taking it online to share their experiences of misdiagnoses and mistreatment in a world where male anatomy has been the medical standard. 📸CONTENT TRENDS 📸 ➡️ 1. With YouTube as the most used video-based social media platform in the world, followed by TikTok, (Statista) it is clear that video is the future of social media marketing. ➡️ 2. Gen-Z is rebelling against Millennial minimalism with #cluttercore as a new and emerging content trend as they push for spaces that explode with colourful trinkets, wall décor, and extravagant accessories which allow them to express their personalities. ➡️ 3. For Gen Z and Millennials, the past two years have been a time for re-evaluation which has influenced them to shift their mindsets. Now, these individuals are putting their happiness in the spotlight and harnessing “main character energy”. Click the link in our bio to read more and to see which creators are doing it right 👀 #ITBWorldwide #insights #trends #socialmedia #influencermarketing