What does it mean to be GREEN? Basically, NOTHING. Adopting an environmentally compatible behavior means, for example, formulating cosmetic products that do not pollute, neither in the composition nor with the container. If a cosmetic with botanical ingredients is sold inside a plastic package, and the plastic pollutes, can it ever really be defined as green? We think that the time has come to give due weight to the terms used and, if Green is also used by those who are not, we prefer to free ourselves from labels and leave the word to the facts. #Oway #OrganicWay #greenwashingsucks