After visual albums, hologram rappers, and NFT drops have all been done, what's left? Well, there's this: The Wearable Album. @benjiflow, multi-talented singer-songwriter is one of the rising artists behind the hybrid project. How does it work? Every time someone scans the QR code-embedded clothing, the wearer unlocks future live music rewards from @livenation. And all net profits from this collection will go to support rising artists. It's a four-piece capsule collaboration from @bacardi, Grammy-winning producer @boi1da, and Los Angeles-based brand @nahmias__ "It's the first time that a 'traditional' piece of artist merch is being used this way. The way that fans discover new music has never been more inventive," says BenjiFlow. Visit Highsnobiety.com for more on this story. ✍️: @_sarahosei 📷: @benjiflow @nahmias__ @bacardi