Q: What Causes Lip Dryness and Aging? 👄🌵 A: Common causes of lip dryness include harsh weather conditions and environmental exposure, sunburn, anxiety, chronic dryness leading to a breakdown of the protective barrier with subsequent reduction of moisture and increased vulnerability to irritants. A common and often subconscious response is to lick the lips which can provide temporary relief but overtime leads to chronic dryness, chapping, cracking/bleeding, and peeling. What causes lip aging?: As lip skin ages, its natural reserve of collagen and hyaluronic acid becomes depleted which leads to thinner lips with less plumpness and definition, appear uneven and lined. These concerns can become exacerbated when the lips are dry and depleted of moisture. This is where our GENIUS Collagen Nourishing Lip Balm can help: Our daily balm powered by Alguronic Acid from regenerative microalgae to provide essential hydration, cushioning & conditioning Vegan Collagen to deliver intensive treatment and nourishing hydration for a soft, supple feel. Our lip balm provides immediate moisturization + nourishment to lips and improves lip surface texture in 10 days. Available on Algenist.com