According to a recent 2021 report on email pollution, the internet as we know is a big polluter. In fact, “if the internet were a country, it would be the sixth biggest polluter in the world.” The report also revealed that promotional emails are responsible for two million tons of carbon dioxide (CO2) emissions annually in the United Kingdom. In response, brands are overhauling their websites to lower the carbon footprint of their online activity. Redesigns which shrink brand’s digital carbon footprint by removing all color and replacing photographs with mosaics created from low-data text characters. These changes have significantly lowered the amount of CO2 generated by browsing and the sites produces an average of only 0.022 grams of CO2 per page view, compared to the average website, which produces 1.76 grams of CO2 per page view, according to an assessment by digital carbon emissions calculator Website Carbon. Are you developing your website to be more carbon friendly? Source: The Future 100 (2022) WT (page 32) #environment #webdesign #sustaiability #shareUBS #UX #future