@samanthalparks is definitely a world-class events executive, but she’s a hell of a lot more than that. She’s an incredible friend, sister, mentor and rock to a multitude of people at adidas and beyond. I think the best compliment you can give someone is that they work their ass off and take care of their people, and she’s been the epitome of that since the day I met her. This brand is going to miss her greatly and I already know she’s going to crush her next venture.