“Instead of screaming to the masses whisper to the right people.” – Jenna Kutcher @jennakutcher is an online marketing expert, author, podcaster, educator (the list goes on and on) and she has been offering me a lot of inspo lately. But something about the quote in particular, really got me. Because it’s so true and it’s often something I preach – you have to know WHO you are targeting; who is that audience/consumer/client? Once you know you’re halfway there. No more 🗣🗣🗣 instead you can quietly 🤫 engage with the people who matter. #pr #publicity #publicist #marketing #publicrelations #mediarelations #media