Maybelline Great Lash: you know and love this icon. But did you know @maybelline was founded by 19-year-old entrepreneur T.L. Williams in 1915, after he noticed his sister, Mabel, using a mix of petroleum jelly and coal dust on her eyes to create a fuller look? Two innovators! A century+ later, Maybelline is not only America’s #1 mascara brand, but has grown to 120 different countries and has 1000+ different shades. Cheers, Mabel.