Markedly busier than other years, @friezeofficial’s London and Masters editions opened today to VIPs. The main feeling on the ground is that London is seeing its ‘Fashion Week 2.0’–and that while the aisles were notably busier, there is little reason for complaint. Pictured: 1. @ceciliavicuna at @lehmannmaupin 2. Jeremy Deller at @themoderninstitute 3. @hallchase at @davidkordanskygallery 4. @jeffrune at @stephenfriedmangallery 5. @gabrielricoestudio at @galeriaomr 6. @bohie_kim at @gallerybaton 7. @clarewoodsstudio at @simonleegallery 8. @anne_imhof at @spruethmagers 9. Bernd & Hilla Becher at @spruethmagers 10. @pendleton.adam at @galerieevapresenhuber #Frieze #FriezeLondon #ContemporaryArt #ArtFair #Ocula #London