When we started Drybar, we reinvented something that already existed, blowouts. We just created a much better experience around getting a blowout. We created a brand around it and made it a top notch experience, from the customer service to the decor to all the millions of little details people (whether they know it or not) really do care about. Branding is so much more than just a great logo and/or tag line. It’s all those small details that encompass an extraordinary overall experience. Even if you aren’t the next Steve Jobs (and who knows, you might be!), whatever you create needs to focus on the details, because they matter. . . #entrepreneur #entrepreneurship #businesswoman #alliwebb #drybar #womeninbusiness #womenentrepreneurs