'The staff saw themselves as a rock’n’roll band rather than mere writers, it was an adventure fuelled by drugs.' ⁠ ⁠ 'Although inconceivable as a publishing venture today, Loaded magazine was a runaway success in the '90s. It was a laddish, recklessly funny reaction to the staid content of conventional men’s magazines, the ones which focused on “how to cook an aubergine while wearing an expensive watch”. Its own recipe was simple: football, music, hell-raisers, having-a-go-at-dangerous-sports, with a sprinkling of fashion and pretty girls on top.⁠'⁠ ⁠ The FT's Grub Smith reviews Animal House by James Brown — the former editor's boisterous autobiography. ⁠ ⁠ Link in bio for his thoughts ✍️⁠ .⁠ .⁠ .⁠ 📷️: James Brown (left) and Tim Southwell, the co-founder of Loaded, with a mock-up of the first magazine in 1994 © Getty Images #loadedmagazine #loaded #90s #financialtimes #ftweekend ⁠