What an incredible day with the amazing @goodamerican team doing our GOOD LONDON open casting today! I was so inspired to speak to women who had travelled from all over the world to be with us. Many were way out of their comfort zones, but were embracing their vulnerability because they felt they had a chance to be seen, to be heard. That they saw themselves in the brand, and that they didn’t even mind if they didn’t get through; they came for the experience. Many came alone, and stood in line for hours, and then left as part of a gang, swapping numbers and stories along the way. The atmosphere was electric. @emmagrede you have created a safe, inspiring and vibrant world where everyone is included and everyone is valuable and we are so proud to be part of the #goodsquad 🙏🏼