New #Ad work for @CanonUSA’s RF100-500mm F4.5-7.1 L IS USM lens. For this series, I wanted to try something new that could only be shot on a telephoto lens. I used to see wildlife as elements in an image, not the image itself and after spending time last fall tracking wild reindeer in Norway I thought why not try this at home! So I headed to the mountains, EOS R3 and telephoto in tow and simply walked around as quietly as I could to see if I could find mountain goats. A few miles in, just as the rain started to fall, I spotted the goat on the cliff (second image) sheltered under a rocky overhang and started shooting. I never thought I’d get so lucky as I did.. The goat kept walking towards me and within minutes was standing 3 feet in front of my lens! Such a neat moment... #CanonCreator #EOSR3