I’m a sucker for world building and recommendations. I don’t want to mindlessly spend - I want to feel excited about the brands I’ve chosen to support, and one way they do that is by world building. Instead of wanting you to empty out your wallet every other month, they remind you why you fell in love in the first place. In short - yeah it’s good marketing, it works on me! Expand your mind, don’t just empty your wallet. #perfumetiktok #fragrancetok #overconsupmtion #fragrancerecommendations #perfumerecommendations #indieperfume