While filming the doc I made, “Grass Is Greener” for Netflix a few years ago I met Bernard Noble as he walked out of prison in Louisiana after serving 7 of a 13year sentence for 2 joints of cannabis. Think about that. The idea for the this brand developed soon after all I learned from the brilliant folks who took part in my film. My idea was clear. Let’s serve folks some 🔥 FIRE weed and also get them to B Noble, B Informed & B Educated etc about what’s happening as cannabis becomes a double digit billion $ dollar business. There’s more than 50K mostly black & brown people in jails for non-violent cannabis crimes right now and all should be freed! B Noble will help to change these harmful drug laws and also help get peoples criminal records expunged and get them training to work in this growing field etc. That’s what this is all about. Right now B Noble is available in Massachusetts & Maryland and by the fall it will be coast to coast, the 1st national social equity brand thanks to our partners at @Curaleaf.USA who wanted to do the right thing and stand with us in this fight✊🏾!!️