#MO4Agency: The Wimpy brand might be one brimming with nostalgia but when they first approached us to drive their digital strategy and content ahead of their relaunch in Egypt, the brief was clear - it’s got to be giving Gen Z. Born of the social age, we’ve always had a soft spot at #MO4 for fun trending youthful content, so naturally Wimpy has become a favorite in our portfolio. This video showcases a tiny quirky compilation of ‘reel’ and TikTok content produced by #MO4 for the brand over the last year, all of it featuring young Egyptian TikTokers. For more of our content for this brand follow @wimpyegypt