From Mercury Award Winners to bestselling authors, creative directors, founders, @drybabe's parents and more, the variety of storytellers at our launch was beautiful. Us forever. The PRIM Con-temporary bookshop + exhibition launch event, supported by @burberry. Special thanks to @zmm.agency, @nowgalleryse10 and @designdistrictlondon LIVE PA @tianamajor9 @kadeemtyrell DJs @nicoleshai @lil_clart @hasanihotsteppa POWER IN READING screening + Talk @chiaseedchia @justinplz @drybabe Exhibition Artist @cameron_ugbodu Art Direction @adeyumyum @josephbondstudio Perfumery @maya.njie.perfumes Production + Programming @drybabe @prim.black 📸: @toluelusade 💐