We are delighted to announce that the Municipality of St. Moritz has unveiled a new large-scale graphic installation by American artist “Bobbie" @barbarastauffachersolomon (b. 1928, USA) on the shores of Lake St. Moritz, initiated by Serpentine Galleries. The installation, titled WELCOME, was realised by the city of St. Moritz with the support of von Bartha gallery and the Thomas and Doris Ammann Foundation and is one of the first public artworks to be shown in @stmoritz . The idea for the project was first initiated by the Serpentine’s Artistic Director, @hansulrichobrist looking at Bobbie's long and closely intertwined history with Switzerland, and Lady Elena Foster of the Serpentine Galleries then proposed the perfect location for a work: Standing at almost four metres high and 29 metres wide, WELCOME is located at the entry point to the alpine town, close to the train station and the lake, acting as a symbol for the town’s hospitality and forward-thinking attitude. Incorporating Solomon’s self-created alphabet and typeface – the ‘BSS alphabet’, which the artist has designed and developed over the years, the installation has been crafted in a way that encourages the viewer to engage with each individual letter. This ‘supergraphic’ is neither lettering nor architecture but a hybrid form that has an astonishing spatial effect. More info through the link in our bio! . Photo: 'Welcome' by Barbara Stauffacher Solomon in St. Moritz © fotoswiss by Giancarlo Cattaneo. Drone images with permission from Airport Samedan #welcome #stmoritz