Welcome to the Hella Pop-Up 🫧 — We’re taking this series to walk you through our NYC immersive bitters pop-up. We’re open at 232 Varet Street Thursdays through Sundays if you haven’t yet had the chance to stop by. . Hello and welcome to your Hella Cocktail Co. sensory experience. Let’s get started. Your bitter journey awaits! . Can’t be here with us in person? Tag a friend below who is NYC and would love to experience it! Artist👨‍🎨: @dlovegallery Photog 📸: @bredvad