@louisvuitton switched up the game in the mainland China market by creating a trivia game around the collaboration with @nike. ⁠ ⁠ On the French luxury house’s Sneakers Store WeChat Mini Program, shoppers are tested on their basic knowledge about the collaboration, such as identifying detailed pictures of the sneaker, picking the origin of production for the shoe, or answering how many pairs were shown at an exhibition celebrating the collection.⁠ ⁠ Once answered correctly, fans can select their desired colorway and size, enter a raffle and wait until July 24 to find out if they secured a slot to buy. ⁠ ⁠ Tap the link in bio to read more. ⁠ ⁠ Report: @dennihu