The Taste Bar 👩🏻‍🔬 #bitterisbetter — Sweet, Salty, Sour, Savory, Umami, and Bitter: these 6 categories are how we classify taste. At the taste bar, experience the flavors of Hella and match what you’re tasting to the spices on the wall. The images were illustrated by New Yorker Alex Martin, and depict many of the spices, fruits, and bitter roots that we use as ingredients. . Can’t be here with us in person? Tag a friend below who is NYC and would love to experience it!