Fashion and culture have an age-old relationship, but one that could probably benefit from an overhaul. Now companies need to look at culture — just as they need to look at their workforces, their product and their marketing — in a much more diverse way. “It’s about how to pay more attention to the outlier, how to go in and have these types of conversations. How to create systems that really embrace diversity, different sort of cultures,” Roberto Ramos, founder and chief executive officer of cultural innovation consultancy The Ideatelier said. “Because if you don’t have that from the very beginning, then you’re really starting at a deficit because then these products are not designed to reflect the new global domestic emerging majority.” Brands must become “listening brands,” according to Ramos, and they need to listen to more than just what their customer wants in terms of product or sustainability, but to listen and hear what that diverse consumer is saying is important to them and why. To do so, however, will require some self-reflection and solidifying a brand identity, not just running “all over the place” in an often-messy attempt to quickly latch on to what’s new and now. Tap the link in bio for more. Report: @tararielle