“That’s more people coming to Times Square every day than goes to Lollapalooza, Coachella, and Super Bowl combined — and nothing’s going on,” Holmstén says. “Is there a way we can take that amazing location and combine that with the biggest brands in pop culture and create these moments? That was the core of our strategy, to create the next generation platform to power the most innovative brands and artists.” Thanks @micahsingleton @billboard link in bio