Q: Does it matter how I layer my serums? A: Yes! And here's how to do it. Before you begin, make sure your skin is cleansed and dry. Serums are an essential part of your routine, but they need a clean base to ensure the concentrated formulas can best penetrate your skin. STEP 1: Hyaluronic Acid 💧 Your hyaluronic acid serums should go on first. Dispense a few drops of Daily Drench into your palm and apply to your clean dry face and neck. This booster can be applied AM or PM! STEP 2: Lipids + Booster 💕 Apply your lipid-based serum next. For an AM routine, try Power Serum. For a PM routine, try LumaPro-C. You can also try mixing a few drops of the vitamin c booster Firma-Bright into your serum for an extra dose of brightening power. STEP 3: Moisturizer 🧴 Make sure to let your serum dry completely before applying your moisturizer. For an AM routine, try Power Lift. For a PM routine, try Nimni Cream, which includes .25% retinol. STEP 4: Serum Mist 🌸 Spritz on Optimist to give your face a dewy grand finale glow. Keep this radiance serum mist on hand to refresh your skin throughout the day.