Hella Pop-Up: Smell & Taste 🧠🔬 — When you experience something by way of your sensory receptors like smell, or touch, those receptors send messages to your brain. The brain then uses those messages to figure out what it is you’re experiencing based on things you’ve smelled, and touched before. Discover at the Smell & Touch Station the way our dried ingredients feel and smell. Touch and smell spices we use in many of our products and further explore our bitters by breaking them down. . Can’t be here with us in person? Tag a friend below who is NYC and would love to experience it! . 📸: @bredvad