@cal.euphoria joined us for a day in DTLA as we launched Grand Avenue Augmented. This Reel & post perfectly captures the experience! Repost from @cal.euphoria • A little break from the nature content for my occasional “urbex” (urban exploration). Introducing GRAND AVE AUGMENTED! A fantastic free way to explore the area and learn more about the city. It’s a self guided waking tour for approximately half a mile along Grand Ave (from The Central Library to The Music Center at Jerry Moss Plaza). Over 30 local artists, and over 2 dozen organizations have teamed up to highlight more than 40 attractions including key properties, outdoor spaces, cultural centers, and the like. Look for these clearly demarcated points of interest along Grand Ave. Download the @hoverlayar app. With the app open, scan the banners at these locations. Your phone then becomes a portal to an augmented experience by activating: ✅ Hologram Performances ✅Audio Recordings ✅360 degree immersive experiences ✅Artworks ✅Video Projections ✅And more This is a really creative and extraordinary way of exploring the city. Fun for all ages! At any point, you can take a break, and enjoy some of the great culinary spots on Grand. 🏙️ 🏙️ 🏙️ #downtownla #losangeles #augmentedreality #augmentedrealityart #dtlaart #dtlanightlife #dtla #downtownlosangeles #grandavearts #caleuphoria #discoverla #losangeles_gram #losangelesworld #visitcalifornia #travelcalifornia #thingstodoinla #happeningindtla #californialove #californiadreaming #publicart #streetart