"The look of “This is Why” was largely influenced by our shooting location. We knew from the beginning that this video would take place in some sort of unique exterior location that would direct focus to the band members. We wanted to capture the space and band in a timeless and naturalistic way - shooting on film was an essential part of that plan from day 1. ⠀ The director and I have developed a bit of a shorthand over the past couple years of working together. The visual choices we made on this were largely instinctual. We never wanted to eclipse the performances with unnecessary camera movement or action. We really wanted to create space for the performances and environments to speak for themselves. ⠀ Panavision Hollywood provided us with our Arriflex 416 with Canon 6.6-66 as our hero lens and Canon 11-165 for some of our super long shots. The entire video was captured on Kodak 7207 250D.” ⠀ DP @ianhurdle on THIS IS WHY for @paramore. The video was directed by @bsmoov and was shot on 250D 16mm. Check out the full video in our On Film: Music playlist on youtube.com/kodak. ⠀ Production Company: @vizionary_co Director: @bsmooov Producer: @evanmcgillivray Director of Photography: @ianhurdle ⠀ 1st Assistant Director: @iameugenius92 2nd Assistant Director: @alyssah_rose ⠀ 1st AC: @sethalawrence 2nd AC: Devin Hassan Key Grip: @fadeinfadeoutpro Best Grip: Jay Lopez Grip: Robert Alvarez Grip: Daniel Ahumada Gaffer: Ben Bowen Best Electric: Kevin Coulson ⠀ Production Designer: @amigopictures Lead Person: @builtbypete Art Director: @alexandriarose__ Art PA: @skatetochurch ⠀ Hair Stylist: @colormebrian Wardrobe Stylist: @lindseyhartman Wardrobe Assistant: Kelly Page ⠀ Production Assistant: @royaltyfreevibes Production Assistant: @jess.vnx Production Assistant: @thekennerclark Production Assistant: @llcoolalicia ⠀ Post: @slipsstudios Editor: @anthonymiralles Post Producer: @rachrine Color: @ethos_studio Colorist: @kaitlynbattistelli⠀ BTS Photos: @zacharygray @amigopictures Panavision Hollywood @panavisionofficial @rik.delisle Process/Scan: @spectrafilm ⠀ #ShotOnFilm #16mm