Reemerging during a critical moment of culture, Adidas Basketball channels the three stripe's own revolutionary spirit to inspire audiences and usher in a contemporary and considered reset - a new era of originality on and off the court. The 2023 Collection : Chapter 01 primes the foundational platform, as Adidas returns to the roots of the brand and stripping away all of the excess noise and distractions to remember the why. A call to action, focus is at the epicentre for all witnessing and in this moment of culture. Because when you stay focussed on your why, new possibilities can be created. Read our Article via the Journal page. Available online now 🔥 #teamhal #adidasbasketball