The origin of PURITO’s In-house Lab is in our desire to create formulas that know how to nourish and enhance the skin. Our formula-driven approach to skincare is what makes us who we are. Every member of the team has made their own unique contribution. We put the same care and attention into the products we create — from the ingredients to their packaging. Our products are created with you in mind, for you 💚 #GentleTogether #CreatedWithCare