Courtesy of @muscleandfitness Take a sneak peek into bodybuilding's biggest event of the year. In the world of fit bodies and muscular physiques, there is no name that shines brighter than the Olympia. Created nearly 60 years ago by bodybuilding pioneer Joe Weider, the Olympia logo has become the ultimate symbol of achievement, earning the distinction as the most prestigious event brand in the category. As companies maneuver to secure their spot at the Olympia Expo, the overall brand thrives partly because there is no title more coveted or no stage more prestigious. Just how popular is the Olympia? Popular enough to completely sell out their Saturday evening main events during the two pandemic years of 2020 and 2021. Strong enough to raise prize money above 1.6 million dollars, more than twice as much as any other event. And ambitious enough to deliver a stage production that rivals a rock concert, while giving way to the largest pay-per-view audience in the sport. A year ago, Olympia Weekend set records for total sponsorships, but that doesn’t even begin to tell the whole story. In 2018, longtime media and production industry insider Dan Solomon was hired to take the reins of the Olympia, a move that signaled a shift in how the brand was managed. “For many years, the Olympia was viewed simply as a world championship event.” Solomon explains. “When I took the job, my objective was to turn the Olympia into a year round, multifaceted brand, not just a weekend event. The interest in this year’s Olympia has been overwhelming. Several major sponsors have returned, ticket sales are going great, hotel room bookings are off the charts, and amazing storylines continue to develop. The lineup is loaded with history-making excitement.” As Olympia Weekend continues to grow in every way possible, the 365-day strategy has been nothing short of remarkable. In 2019, the Olympia apparel line was launched and it didn’t take long for Olympia logo merchandise to become the hottest products on the market, a sign of how strong the brand has become globally. And that was just the beginning. The Olympia licensing program continues to gain..... (Link in bio to view full article)