@cmcoving — the Queen of Fall and the face of the #christiangirlautumn meme — was featured in an exclusive @nytimes article that highlighted her meteoric rise to notoriety as the poster child for all things fall. What started out as Twitter entertainment soon became a golden branding opportunity for the influencer and blogger. In the article, Caitlin gives us a glimpse into her highly anticipated annual content trip to Vermont and discusses how she uses her fall royalty status to engage her audience and secure lucrative brand partnerships. Leaning into the meme and making fall central to her brand worked in Caitlin's favor and allowed her to create a niche that aligned with her audience. Read the full article on the New York Times website 🤍