Inspired by @igkhair Colorists, IGK Color is safe, and has easy-to-use formulas boosted with hair-nourishing ingredients. 🌈 25 signature shades from natural to fun 🌟 15x shinier strands* 🧞‍♀️ 40% reduced breakage after using** ☁️ 88% softer, smoother hair** ♻️ 100% recyclable packaging 🌿 proudly vegan and cruelty-free 🚫🍞 gluten-free 🚫⚛️ ammonia-free Find your shade at IGKHair.com #IGKCOLOR #HowDoYouColor