#EddieOpara and team have developed the brand identity framework for @greenafrica__ , a new air carrier based in Lagos, Nigeria. The airline wants to transform the Nigerian and broader African aviation market by providing safe, reliable and affordable air travel to a growing segment of travelers. The branding draws on Nigeria’s vibrant visual heritage to convey accessibility and authenticity. The identity was a dream project for Opara, who was born in London to Nigerian parents and has lifelong experience traveling to and within the country during yearly family visits. Pentagram collaborated closely with Green Africa CEO and Founder Babawande Afolabi to develop the look and feel of the brand. The team also partnered with local @dadesignstudio to help extend the identity into a comprehensive system. The brand has the potential to change the perception of transportation in Nigeria and across the African continent. Nigeria has the largest population in Africa and is remarkably diverse, with over 250 ethnic groups and over 500 languages. The Green Africa brand, and airline, needed to be seen as simple, functional and accessible, but also special and transformative. Green Africa’s forward-looking mission is captured in the logo itself, which combines the shape of the African continent, the letter “g,” and the pointed arrow of a compass. The logo is built of shapes that can be used to construct colorful graphic patterns inspired by African aesthetics. The ear of the lowercase “g” doubles as an airplane-like arrow that can be used to suggest movement, direction and momentum. The geometry of the logo extends to a set of icons inspired by the structural lines and shapes of West African masks. The brand color is a bright, fluorescent green that echoes the name, accompanied by a royal blue. Primary typography is set in Cosmica (by @vllg), while secondary type appears in Nunito Sans. Check out the full case study at the link in our bio! Project team: #EddieOpara @deeken @jackc0llins @paulyoonary @ogbeniseyi @onoxoxoxo @stevenmerenda @loosygoosy1015 @danaregi #brandidentity #identitydesign #branding #logo #typography #greenafrica #airtravel #africa