AWAN is a cannabis company with a focus on confectionery products. We created a brand identity with nostalgic tones in mind reminiscent of marijuana culture in the California Bay Area. The logo and brand identity is influenced by old americana, and the slow moving fluid you would see in a lava lamp. We modernize the brand with punchy green, orange, and pink to attract the young skate culture its after. AWAN is a term coined locally in the Bay Area to mean always-winning. #branding #identitydesign #design #marketing #graphicdesign #logodesignerclub #brandidentity #branddesign #logo #visualidentity #icon #logodesign #newyork #art #typography