#PaulaScher and team have designed the @atlantictheater 2022-2023 season campaign, building on their brand identity for the performing arts group. Each season, the graphics combine photography, illustration and type in combination with the distinctive “A” shape of the Atlantic logo to create an iconic image for each production. The 2022-2023 lineup of four plays and a musical all explore the ways that shared histories can make ordinary life extraordinary. The season design features a sepia monochrome treatment with blurred edges for the images. The spreads of the promotional mailer give each production its own mini-poster, with strong typography set in the brand font Tungsten. The centerfold doubles as a poster for the whole season. Project team: #PaulaScher @kiiiirstin @yyansong @oliviaevaray #brandidentity #identitydesign #branding #logo #typography #posterdesign #theatergraphics #atlantictheatercompany @hoeflerco