The return of a classic: Self Service is back. IDEA returns with an all new edition of classic and best seller SELF SERVICE, THE ADS. This updated version includes 3 more years of contemporary fashion advertising, with more than 300 ads across 376 tantalizing pages. Raf Simons, APC, Prada, Balenciaga, Céline, Gucci: immerse yourself in captivating campaign images of the biggest names in fashion. Shop Self Service 1994-2022, The Ads. at MENDO.nl #mendo #mendobooks #ideabooks #selfservicemagazine