Lash Prototype has been a labor of a lot of love, tears (for testing purposes ofc) and patience. It couldn’t just be a good mascara, it had to be a great mascara. Mascara was the first beauty product I ever tried, sneaking into my Mom’s bathroom and use her Maybelline Great lash and thinking I was so cool and grown up because I was old enough to wear mascara. I wanted a clean mascara that performed like the conventional mascaras I used for decades. Dramatic length and definition. Super black pigment. The perfect brush that gets into the lash line, separates lashes and easily allows you to get those bottom lashes. And even though it’s not waterproof, it’s as close to you can get and will withstand tears (speaking from experience). I’ve seen this mascara transform lashes on friends of mine who never wear mascara, who are insanely particular about mascara and were skeptical to switch, and build, lengthen and last all day on short or straight lashes. I love seeing it on all your lashes, and for those of you who haven’t tried it yet, you will not be disappointed ;)