Real Estate Gets Real. No one likes to simplify the industry. We’ve seen tv shows with arguing, and properties that are literally out of this world — but, here is the core of the business. It’s a business. Half the business is marketing and magic, and the other half is transaction. Focus on the MAXs : maximize exposure, maximize transparency — work with the best lawyers to get deals done — and, maximize your value ad. When you dont have properties to sell — you won’t sell. In this complicated market I’m coming up with MORE solutions, I’m partnering with top brokers to get their properties sold — think of it like bundling up. Here are my top 3 favorite transactions: 1. 150 Charles $42M (2021) 2. Soho Rental $60,000 for a month (2022) 3. Raised the price of 240 Centre Street 2 bedrooms from $2.9M (2202) to last ask $4.395M (2022) And MOST importantly, find a brokerage that fits you. I’ve worked with @douglaselliman for 3 years. My first week I brought in an $8M deal and a $7M property to sell. I have built a team of 12 since Jan 2022 — all of which are solid in sales and 70 percent have graduate degrees. I am a licensed broker in New York, the Hamptons, and Florida. It’s not what people say you are doing, it’s what you are doing. Find what you love and build with the right partners — it’s a metaphor for life. Feel strong enough about your business so you can build a bigger business. I feel strongly about @scottjdurkin @stephentlarkin @stephaniegarbarini @cjp325nyc and my team @kkbrenyc. xxKKB And, thank you to the @whitneymuseum and @buccellatimilan for such an amazing night 🤍 wearing @nadinemerabi #realestate #letsgetreal #douglaselliman #work #strategy #beyourbest #buccellati #whitneymuseum #nyc #stayinspired #feelinggorgeous @pdlerner